{"id":1407,"date":"2015-07-21T11:20:29","date_gmt":"2015-07-21T15:20:29","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=1407"},"modified":"2021-01-08T16:30:40","modified_gmt":"2021-01-08T21:30:40","slug":"ron-lund-calls-for-urgent-response-to-online-threats","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2015\/ron-lund-calls-for-urgent-response-to-online-threats\/","title":{"rendered":"Ron Lund Calls for Urgent Response to Online Threats"},"content":{"rendered":"<p>ACA President Ron Lund has issued a challenge to the industry to tackle the issues of fraud, transparency and viewability.<\/p>\n<p>\u201cIt is the marketer who should and must lead this effort, but with close industry collaboration,\u201d Lund argues in a recent Op\/Ed in Marketing Magazine.<\/p>\n<p>This call to action comes on the heels of the ACA\u2019s <a href=\"http:\/\/www.acaweb.ca\/en\/2015\/executive-forum-recap-fraud-viewability-take-centre-stage\">Executive Forum<\/a>, where Canadian marketers showed how they are starting to take action. Meanwhile, the ACA has taken a leadership role to help restore trust and transparency in the Canadian digital marketing ecosystem, starting several initiatives, both independently and with other industry associations.<\/p>\n<p>Still, Lund notes, an urgent response is required.<\/p>\n<p>\u201cI would\u2026 suggest that if not addressed, and soon, these critical issues could threaten the growth, if not the viability, of digital advertising,\u201d he writes. \u201cDramatic, yes, but true.\u201d<\/p>\n<p>Head to <a href=\"http:\/\/www.marketingmag.ca\/brands\/marketers-fraud-and-transparency-are-your-responsibility-column-151822\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Magazine<\/a> to read the whole article and <a href=\"https:\/\/acaweb.ca\/en\/about\/staff\/\">contact Ron<\/a> directly to get involved or to learn more about the ACA\u2019s initiatives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ACA President Ron Lund has issued a challenge to the industry to tackle the issues of fraud, transparency and viewability.<\/p>\n<p>\u201cIt is the marketer who should and must lead this effort, but with close industry collaboration,\u201d Lund argues in a recent Op\/Ed in Marketing Magazine.<\/p>\n<p>This call to action comes on the heels of the ACA\u2019s <a href=\"http:\/\/www.acaweb.ca\/en\/2015\/executive-forum-recap-fraud-viewability-take-centre-stage\">Executive Forum<\/a>, where Canadian marketers showed how they are starting to take action. Meanwhile, the ACA has taken a leadership role to help restore trust and transparency in the Canadian digital marketing ecosystem, starting several initiatives, both independently and with other industry associations.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[168,124],"tags":[423,376,104,424,310,299],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ron Lund Calls for Urgent Response to Online Threats | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/2015\/ron-lund-calls-for-urgent-response-to-online-threats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ron Lund Calls for Urgent Response to Online Threats | Association of Canadian Advertisers\" \/>\n<meta property=\"og:description\" content=\"ACA President Ron Lund has issued a challenge to the industry to tackle the issues of fraud, transparency and viewability.  \u201cIt is the marketer who should and must lead this effort, but with close industry collaboration,\u201d Lund argues in a recent Op\/Ed in Marketing Magazine.  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