{"id":1327,"date":"2014-09-29T10:30:29","date_gmt":"2014-09-29T14:30:29","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=1327"},"modified":"2021-07-29T20:34:53","modified_gmt":"2021-07-30T00:34:53","slug":"aca-at-crtc-lets-talk-tv-hearings","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2014\/aca-at-crtc-lets-talk-tv-hearings\/","title":{"rendered":"ACA at CRTC &#8216;Let&#8217;s Talk TV&#8217; Hearings"},"content":{"rendered":"<figure id=\"attachment_14446\" aria-describedby=\"caption-attachment-14446\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14446 \" style=\"margin-left: 10px\" alt=\"Group photo\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2014\/09\/CRTCimage.jpg\" width=\"300\" height=\"225\" \/><figcaption id=\"caption-attachment-14446\" class=\"wp-caption-text\"><em>From L to R: Janet Callaghan, Executive Director, CMDC; Bob Reaume, VP, Policy &amp; Research, ACA; Ron Lund, President &amp; CEO, ACA, Anne Myers, Board Member, CMDC<\/em><\/figcaption><\/figure>\n<p>On Friday, September 19, ACA presented at the CRTC \u2018Let\u2019s Talk\u2019 hearings, along with CMDC (Canadian Media Directors Council). The hearings were designed to explore the current broadcasting environment and review possible approaches for a revised framework for television in Canada.<!--more--><\/p>\n<p>ACA and CMDC representatives covered four main points of concern: 1) Pick-and-pay; 2) Removing barriers for advertisers; 3) Simultaneous substitution; 4) Set-top box measurement.<\/p>\n<p>For more information on the presentation, read the ACA <a href=\"http:\/\/www.acaweb.ca\/en\/media-releases\/aca-highlights-advertisings-contribution-to-canadas\/\">press release<\/a> or read the media coverage in <a href=\"http:\/\/mediaincanada.com\/2014\/09\/22\/advertisers-take-a-stand-for-sim-sub-at-lets-talk\/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=advertisers-take-a-stand-for-sim-sub-at-lets-talk&amp;_u=BjJ%2b8iXYa8A%3d\" target=\"_blank\" rel=\"noopener\">Media in Canada<\/a>, <a href=\"http:\/\/www.marketingmag.ca\/media\/cmdc-and-aca-urge-crtc-to-retain-simsub-125613?utm_source=EmailMarketing&amp;utm_medium=email&amp;utm_campaign=marketing_daily_PM\" target=\"_blank\" rel=\"noopener\">Marketing<\/a> and <a href=\"http:\/\/www.infopresse.com\/article\/2014\/9\/19\/audiences-parlons-tele-du-crtc-l-aca-prend-la-parole\" target=\"_blank\" rel=\"noopener\">Infopresse<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Friday, September 19, ACA presented at the CRTC \u2018Let\u2019s Talk\u2019 hearings, along with CMDC (Canadian Media Directors Council). The hearings were designed to explore the current broadcasting environment and review possible approaches for a revised framework for television in Canada.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[168,110],"tags":[57,339,58,269,112,340,323,115,341,342,343,344,345,346,347],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ACA at CRTC &#039;Let&#039;s Talk TV&#039; Hearings | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/2014\/aca-at-crtc-lets-talk-tv-hearings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACA at CRTC &#039;Let&#039;s Talk TV&#039; Hearings | Association of Canadian Advertisers\" \/>\n<meta property=\"og:description\" content=\"On Friday, September 19, ACA presented at the CRTC \u2018Let\u2019s Talk\u2019 hearings, along with CMDC (Canadian Media Directors Council). 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