{"id":1281,"date":"2014-03-20T10:05:04","date_gmt":"2014-03-20T14:05:04","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=1281"},"modified":"2017-10-24T10:37:31","modified_gmt":"2017-10-24T14:37:31","slug":"challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/","title":{"rendered":"Challenged in growing your brand in this evolving multi-screen ecosystem?"},"content":{"rendered":"<p><strong><em>By Theresa Treutler, President &#038; CEO, TVB<\/em><\/strong><\/p>\n<figure id=\"attachment_13285\" aria-describedby=\"caption-attachment-13285\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-13285\" style=\"margin-right: 10px;\" alt=\"TheresaTreutler\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2014\/03\/TheresaTreutler-150x150.jpg\" width=\"150\" height=\"150\" \/><figcaption id=\"caption-attachment-13285\" class=\"wp-caption-text\">Theresa Treutler<\/figcaption><\/figure>\n<p>We invite you to be our guest at <a href=\"www.tvday.ca\"><strong>TunedIn 2014<\/strong><\/a> on Thursday, April 3, 2014 at the Carlu to gain insight.<\/p>\n<p>Engage with industry thought leaders sharing the latest research, learning, and insights on how to grow brands in this multi-screen world.<\/p>\n<p>We\u2019ve assembled a stellar line-up of Speakers and Presentations including <strong>Jonah Berger<\/strong> \u2013 New York Times Best-Selling Author <!--more-->of <em>Contagious: Why Things Catch On<\/em>. An assistant professor of Marketing at the Wharton School of Business, Jonah studies social influence and social epidemics, or how products, ideas, and behaviours catch on and become popular. Gain priceless insight and learning from this leading authority on the evolving social milieu and how it works. Not to be missed!<\/p>\n<figure id=\"attachment_13286\" aria-describedby=\"caption-attachment-13286\" style=\"width: 231px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2014\/03\/Jonah-Berger-with-Book.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13286\" style=\"margin-left: 10px;\" alt=\"Jonah Berger with Book\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2014\/03\/Jonah-Berger-with-Book.jpg\" width=\"231\" height=\"174\" \/><\/a><figcaption id=\"caption-attachment-13286\" class=\"wp-caption-text\">Jonah Berger<\/figcaption><\/figure>\n<p>Every marketer would like to answer the question &#8211; what constitutes advertising effectiveness? <strong>Les Binet <\/strong>(Head of Effectiveness , adam&amp;eveDDB &#8211; UK) and <strong>Peter Field <\/strong>(Marketing Consultant &#8211; UK) present their ground-breaking research into effectiveness. <em>Advertising Effectiveness: The Long and the Short of It<\/em> focuses on a growing tension in marketing: the need to achieve strong short-term sales results, typically over the quarterly reporting cycle of many businesses, and the need to achieve continuous improvement in marketing effectiveness year-over-year. This one is sure to be an eye-opener.<\/p>\n<p>Our Industry Hot Buttons panel discussion will be moderated by <strong>Jonah Berger<\/strong>, with panelists <strong>Kirstine Stewart<\/strong> -Managing Director, Twitter Canada; <strong>Brent Choi<\/strong> \u2013 Chief Creative &amp; Integration Officer JWT Canada; <strong>Jeff Marshall<\/strong> \u2013 VP Marketing, Scotiabank; <strong>Les Binet<\/strong> and <strong>Peter Field<\/strong> \u2013 above-mentioned authors of <em>Advertising Effectiveness<\/em>.<\/p>\n<p>There\u2019s a lot more. Visit our website at <a href=\"www.tvday.ca\"><strong>www.tvday.ca<\/strong><\/a> for detailed information and to contact us for your complimentary invitation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Theresa Treutler, President &#038; CEO, TVB We invite you to be our guest at TunedIn 2014 on Thursday, April 3, 2014 at the Carlu to gain insight. Engage with industry thought leaders sharing the latest research, learning, and insights on how to grow brands in this multi-screen world. We\u2019ve assembled a stellar line-up of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[144],"tags":[218,244,274,275,276,273],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Challenged in growing your brand in this evolving multi-screen ecosystem? | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Challenged in growing your brand in this evolving multi-screen ecosystem? | Association of Canadian Advertisers\" \/>\n<meta property=\"og:description\" content=\"By Theresa Treutler, President &#038; CEO, TVB We invite you to be our guest at TunedIn 2014 on Thursday, April 3, 2014 at the Carlu to gain insight. Engage with industry thought leaders sharing the latest research, learning, and insights on how to grow brands in this multi-screen world. We\u2019ve assembled a stellar line-up of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/\" \/>\n<meta property=\"og:site_name\" content=\"Association of Canadian Advertisers\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-20T14:05:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-24T14:37:31+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2014\/03\/TheresaTreutler-150x150.jpg\" \/>\n<meta name=\"author\" content=\"ACA Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ACA_tweets\" \/>\n<meta name=\"twitter:site\" content=\"@ACA_tweets\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ACA Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/\"},\"author\":{\"name\":\"ACA Team\",\"@id\":\"https:\/\/acaweb.ca\/en\/#\/schema\/person\/f7817c23950338ef3ae1594b950a8b34\"},\"headline\":\"Challenged in growing your brand in this evolving multi-screen ecosystem?\",\"datePublished\":\"2014-03-20T14:05:04+00:00\",\"dateModified\":\"2017-10-24T14:37:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/\"},\"wordCount\":303,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/acaweb.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2014\/03\/TheresaTreutler-150x150.jpg\",\"keywords\":[\"Branding\",\"Brands\",\"Event\",\"Jonah Berger\",\"TV Day 2014\",\"TVB\"],\"articleSection\":[\"Brands\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/\",\"url\":\"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/\",\"name\":\"Challenged in growing your brand in this evolving multi-screen ecosystem? | Association of Canadian Advertisers\",\"isPartOf\":{\"@id\":\"https:\/\/acaweb.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2014\/03\/TheresaTreutler-150x150.jpg\",\"datePublished\":\"2014-03-20T14:05:04+00:00\",\"dateModified\":\"2017-10-24T14:37:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/#primaryimage\",\"url\":\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2014\/03\/TheresaTreutler-150x150.jpg\",\"contentUrl\":\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2014\/03\/TheresaTreutler-150x150.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/acaweb.ca\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Challenged in growing your brand in this evolving multi-screen ecosystem?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acaweb.ca\/en\/#website\",\"url\":\"https:\/\/acaweb.ca\/en\/\",\"name\":\"Association of Canadian Advertisers\",\"description\":\"Just another Association of Canadian Advertisers site\",\"publisher\":{\"@id\":\"https:\/\/acaweb.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acaweb.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acaweb.ca\/en\/#organization\",\"name\":\"Association of Canadian Advertisers\",\"url\":\"https:\/\/acaweb.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/acaweb.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/aca-logo.png\",\"contentUrl\":\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/aca-logo.png\",\"width\":682,\"height\":278,\"caption\":\"Association of Canadian Advertisers\"},\"image\":{\"@id\":\"https:\/\/acaweb.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/ACA_tweets\",\"https:\/\/ca.linkedin.com\/company\/association-of-canadian-advertisers\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/acaweb.ca\/en\/#\/schema\/person\/f7817c23950338ef3ae1594b950a8b34\",\"name\":\"ACA Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/acaweb.ca\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6ec41aa20c8ca581a7102d623b8e4175?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6ec41aa20c8ca581a7102d623b8e4175?s=96&d=mm&r=g\",\"caption\":\"ACA Team\"},\"url\":\"https:\/\/acaweb.ca\/en\/author\/webadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Challenged in growing your brand in this evolving multi-screen ecosystem? | Association of Canadian Advertisers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/","og_locale":"en_US","og_type":"article","og_title":"Challenged in growing your brand in this evolving multi-screen ecosystem? | Association of Canadian Advertisers","og_description":"By Theresa Treutler, President &#038; CEO, TVB We invite you to be our guest at TunedIn 2014 on Thursday, April 3, 2014 at the Carlu to gain insight. Engage with industry thought leaders sharing the latest research, learning, and insights on how to grow brands in this multi-screen world. We\u2019ve assembled a stellar line-up of [&hellip;]","og_url":"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/","og_site_name":"Association of Canadian Advertisers","article_published_time":"2014-03-20T14:05:04+00:00","article_modified_time":"2017-10-24T14:37:31+00:00","og_image":[{"url":"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2014\/03\/TheresaTreutler-150x150.jpg"}],"author":"ACA Team","twitter_card":"summary_large_image","twitter_creator":"@ACA_tweets","twitter_site":"@ACA_tweets","twitter_misc":{"Written by":"ACA Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/#article","isPartOf":{"@id":"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/"},"author":{"name":"ACA Team","@id":"https:\/\/acaweb.ca\/en\/#\/schema\/person\/f7817c23950338ef3ae1594b950a8b34"},"headline":"Challenged in growing your brand in this evolving multi-screen ecosystem?","datePublished":"2014-03-20T14:05:04+00:00","dateModified":"2017-10-24T14:37:31+00:00","mainEntityOfPage":{"@id":"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/"},"wordCount":303,"commentCount":0,"publisher":{"@id":"https:\/\/acaweb.ca\/en\/#organization"},"image":{"@id":"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/#primaryimage"},"thumbnailUrl":"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2014\/03\/TheresaTreutler-150x150.jpg","keywords":["Branding","Brands","Event","Jonah Berger","TV Day 2014","TVB"],"articleSection":["Brands"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/","url":"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/","name":"Challenged in growing your brand in this evolving multi-screen ecosystem? | Association of Canadian Advertisers","isPartOf":{"@id":"https:\/\/acaweb.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/#primaryimage"},"image":{"@id":"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/#primaryimage"},"thumbnailUrl":"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2014\/03\/TheresaTreutler-150x150.jpg","datePublished":"2014-03-20T14:05:04+00:00","dateModified":"2017-10-24T14:37:31+00:00","breadcrumb":{"@id":"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/#primaryimage","url":"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2014\/03\/TheresaTreutler-150x150.jpg","contentUrl":"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2014\/03\/TheresaTreutler-150x150.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/acaweb.ca\/en\/2014\/challenged-in-growing-your-brand-in-this-evolving-multi-screen-ecosystem\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/acaweb.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Challenged in growing your brand in this evolving multi-screen ecosystem?"}]},{"@type":"WebSite","@id":"https:\/\/acaweb.ca\/en\/#website","url":"https:\/\/acaweb.ca\/en\/","name":"Association of Canadian Advertisers","description":"Just another Association of Canadian Advertisers site","publisher":{"@id":"https:\/\/acaweb.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acaweb.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/acaweb.ca\/en\/#organization","name":"Association of Canadian Advertisers","url":"https:\/\/acaweb.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/acaweb.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/aca-logo.png","contentUrl":"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/aca-logo.png","width":682,"height":278,"caption":"Association of Canadian Advertisers"},"image":{"@id":"https:\/\/acaweb.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/ACA_tweets","https:\/\/ca.linkedin.com\/company\/association-of-canadian-advertisers"]},{"@type":"Person","@id":"https:\/\/acaweb.ca\/en\/#\/schema\/person\/f7817c23950338ef3ae1594b950a8b34","name":"ACA Team","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/acaweb.ca\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6ec41aa20c8ca581a7102d623b8e4175?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6ec41aa20c8ca581a7102d623b8e4175?s=96&d=mm&r=g","caption":"ACA Team"},"url":"https:\/\/acaweb.ca\/en\/author\/webadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/posts\/1281"}],"collection":[{"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/comments?post=1281"}],"version-history":[{"count":0,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/posts\/1281\/revisions"}],"wp:attachment":[{"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/media?parent=1281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/categories?post=1281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/tags?post=1281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}