{"id":1279,"date":"2014-03-18T10:03:57","date_gmt":"2014-03-18T14:03:57","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=1279"},"modified":"2017-10-24T10:37:31","modified_gmt":"2017-10-24T14:37:31","slug":"are-your-tv-commercials-closed-captioned","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2014\/are-your-tv-commercials-closed-captioned\/","title":{"rendered":"Are your TV Commercials \u2018Closed Captioned\u2019?"},"content":{"rendered":"<p><em><strong>By Bob Reaume, ACA<\/strong><\/em><\/p>\n<p>It\u2019s a question that all clients must ask themselves this summer as commercials are being readied for air in the fall. As of September 1<sup>st<\/sup>, 2014, all advertising commercials, sponsorship messages and promos broadcast on television stations in Canada must be aired with closed captioning for the hearing impaired. <!--more-->Closed captions are hidden sub-titles that can be made available onscreen to hearing impaired viewers. <\/p>\n<p>The Canadian Radio-television and Telecommunications Commission (CRTC) has made this a mandatory condition of license for all broadcasters in Canada as of this date.  As a result, Telecaster (TVB) has mandated that all commercials be closed captioned <em>prior <\/em>to granting a final clearance number.  This means it is not business as usual for clients or agencies in getting prepared in time to make fall air dates.<\/p>\n<p><strong>Advertisers should therefore be prepared for this new approval process to add 2 to 5 additional days at the end of the production schedule &#8212; immediately prior to airdate \u2013 in order to proceed through Telecaster\u2019s new approval process.  And that\u2019s not all &#8212; Telecaster is also requiring that spots already closed captioned and at stations need to be re-submitted for a new approval number if they are to be used again after September 1st.  <\/strong><\/p>\n<p>Of course for many advertisers this is not new news, as you have been captioning your spots for television in the regular course of business, however, for those who do not, captioning of a 30-second spot costs approximately $400. Oh, and a head\u2019s up on timing: Telecaster does not charge for regular approval, but it will cost you $55 for rush approval. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Bob Reaume, ACA It\u2019s a question that all clients must ask themselves this summer as commercials are being readied for air in the fall. As of September 1st, 2014, all advertising commercials, sponsorship messages and promos broadcast on television stations in Canada must be aired with closed captioning for the hearing impaired.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[110],"tags":[57,98,111,58,269,112,270,115,271,272,263,273],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are your TV Commercials \u2018Closed Captioned\u2019? | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/2014\/are-your-tv-commercials-closed-captioned\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are your TV Commercials \u2018Closed Captioned\u2019? | Association of Canadian Advertisers\" \/>\n<meta property=\"og:description\" content=\"By Bob Reaume, ACA It\u2019s a question that all clients must ask themselves this summer as commercials are being readied for air in the fall. 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