{"id":1226,"date":"2013-10-10T09:27:51","date_gmt":"2013-10-10T13:27:51","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=1226"},"modified":"2017-10-24T10:37:53","modified_gmt":"2017-10-24T14:37:53","slug":"new-program-for-oba-gives-consumers-more-choice-makes-advertisers-more-accountable","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2013\/new-program-for-oba-gives-consumers-more-choice-makes-advertisers-more-accountable\/","title":{"rendered":"New program for OBA gives consumers more choice, makes advertisers more accountable"},"content":{"rendered":"

By Jessica Yared, ACA<\/strong><\/em><\/p>\n

\"AdChoices<\/p>\n

Consumers will now have access to more information and greater control over ads displayed to them based on their online behaviour. For their part, advertisers will be able to educate themselves and determine whether they are observing the principles of responsible online behavioural advertising in Canada.<\/p>\n

The Canadian Self-Regulatory Program for Online Behavioural Advertising<\/em> was developed by the Digital Advertising Alliance of Canada<\/strong><\/a> (DAAC), which is made up of Canada\u2019s major marketing and advertising associations, including the Association of Canadian Advertisers (ACA).<\/p>\n

\u201cWe are very pleased to establish this self-regulatory program for online interest-based advertising. The industry has come together to once again act responsibly and provide choice and transparency for consumers,\u201d said Bob Reaume, Chair of the DAAC and Vice-President, Policy and Research at the ACA.<\/p>\n

The hallmark of the program is the AdChoices icon, already in use across the U.S. and Europe. Advertisers can apply to use the icon, signifying to consumers that they adhere to the principles set forth by the DAAC.<\/p>\n

For more details visit www.youradchoices.ca<\/strong><\/a>.<\/p>\n

Read the DAAC press release<\/strong><\/a>.
\nRead the principles<\/strong><\/a> as set out by the DAAC.
\nDownload the DAAC AdChoices webinar<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Jessica Yared, ACA Consumers will now have access to more information and greater control over ads displayed to them based on their online behaviour. For their part, advertisers will be able to educate themselves and determine whether they are observing the principles of responsible online behavioural advertising in Canada.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[161],"tags":[57,98,58,162,131,163,102,134,104,164,165,166,136,167],"acf":[],"yoast_head":"\nNew program for OBA gives consumers more choice, makes advertisers more accountable | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/2013\/new-program-for-oba-gives-consumers-more-choice-makes-advertisers-more-accountable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New program for OBA gives consumers more choice, makes advertisers more accountable | Association of Canadian Advertisers\" \/>\n<meta property=\"og:description\" content=\"By Jessica Yared, ACA Consumers will now have access to more information and greater control over ads displayed to them based on their online behaviour. 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