{"id":1222,"date":"2013-09-30T09:24:45","date_gmt":"2013-09-30T13:24:45","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=1222"},"modified":"2017-10-24T10:37:54","modified_gmt":"2017-10-24T14:37:54","slug":"aca-raises-red-flag-over-proposed-omnicom-publicis-merger","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/","title":{"rendered":"ACA raises red flag over proposed Omnicom-Publicis merger"},"content":{"rendered":"<p><em><strong>By ACA staff<\/strong><\/em><\/p>\n<p>The announcement this summer that Omnicom and Publicis will merge \u2012 effectively creating the world\u2019s largest advertising holding group \u2012 means a host of competing brands may land under a single ownership.  <!--more--><\/p>\n<p>While there may be positive economies of scale and a better understanding of the complex digital platforms resulting from the merger, ACA is still alert to the possible risks that excessive consolidation can mean for a healthy marketplace. Omnicom owns BBDO, TBWA, DDB, OMD and PHD, while Publicis has Leo Burnett, Saatchi &#038; Saatchi, Digitas, Razorfish and Starcom Mediavest.<\/p>\n<p> In Canada, it is estimated the combined company would enjoy a 43% share of ad billings if the merger is allowed. As a rule of thumb, any merger that will result in excess of 40% market share must be reviewed by the competition authorities. <\/p>\n<p>The ACA has a long track record of championing competition and transparency in the advertising sector, and we will continue to do so in this case to the Competition Bureau, which is reviewing this merger. Stay tuned for further developments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By ACA staff The announcement this summer that Omnicom and Publicis will merge \u2012 effectively creating the world\u2019s largest advertising holding group \u2012 means a host of competing brands may land under a single ownership.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[124],"tags":[57,98,111,151,58,134,152,104,153,154],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ACA raises red flag over proposed Omnicom-Publicis merger | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACA raises red flag over proposed Omnicom-Publicis merger | Association of Canadian Advertisers\" \/>\n<meta property=\"og:description\" content=\"By ACA staff The announcement this summer that Omnicom and Publicis will merge \u2012 effectively creating the world\u2019s largest advertising holding group \u2012 means a host of competing brands may land under a single ownership.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/\" \/>\n<meta property=\"og:site_name\" content=\"Association of Canadian Advertisers\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-30T13:24:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-24T14:37:54+00:00\" \/>\n<meta name=\"author\" content=\"ACA Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ACA_tweets\" \/>\n<meta name=\"twitter:site\" content=\"@ACA_tweets\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ACA Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/\"},\"author\":{\"name\":\"ACA Team\",\"@id\":\"https:\/\/acaweb.ca\/en\/#\/schema\/person\/f7817c23950338ef3ae1594b950a8b34\"},\"headline\":\"ACA raises red flag over proposed Omnicom-Publicis merger\",\"datePublished\":\"2013-09-30T13:24:45+00:00\",\"dateModified\":\"2017-10-24T14:37:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/\"},\"wordCount\":182,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/acaweb.ca\/en\/#organization\"},\"keywords\":[\"ACA\",\"Ad industry\",\"Advertising\",\"Agencies\",\"Association of Canadian Advertisers\",\"Marcom marketing\",\"Market share\",\"marketing\",\"Omnicom\",\"Publicis\"],\"articleSection\":[\"Agencies\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/\",\"url\":\"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/\",\"name\":\"ACA raises red flag over proposed Omnicom-Publicis merger | Association of Canadian Advertisers\",\"isPartOf\":{\"@id\":\"https:\/\/acaweb.ca\/en\/#website\"},\"datePublished\":\"2013-09-30T13:24:45+00:00\",\"dateModified\":\"2017-10-24T14:37:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/acaweb.ca\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ACA raises red flag over proposed Omnicom-Publicis merger\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acaweb.ca\/en\/#website\",\"url\":\"https:\/\/acaweb.ca\/en\/\",\"name\":\"Association of Canadian Advertisers\",\"description\":\"Just another Association of Canadian Advertisers site\",\"publisher\":{\"@id\":\"https:\/\/acaweb.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acaweb.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acaweb.ca\/en\/#organization\",\"name\":\"Association of Canadian Advertisers\",\"url\":\"https:\/\/acaweb.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/acaweb.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/aca-logo.png\",\"contentUrl\":\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/aca-logo.png\",\"width\":682,\"height\":278,\"caption\":\"Association of Canadian Advertisers\"},\"image\":{\"@id\":\"https:\/\/acaweb.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/ACA_tweets\",\"https:\/\/ca.linkedin.com\/company\/association-of-canadian-advertisers\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/acaweb.ca\/en\/#\/schema\/person\/f7817c23950338ef3ae1594b950a8b34\",\"name\":\"ACA Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/acaweb.ca\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6ec41aa20c8ca581a7102d623b8e4175?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6ec41aa20c8ca581a7102d623b8e4175?s=96&d=mm&r=g\",\"caption\":\"ACA Team\"},\"url\":\"https:\/\/acaweb.ca\/en\/author\/webadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ACA raises red flag over proposed Omnicom-Publicis merger | Association of Canadian Advertisers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/","og_locale":"en_US","og_type":"article","og_title":"ACA raises red flag over proposed Omnicom-Publicis merger | Association of Canadian Advertisers","og_description":"By ACA staff The announcement this summer that Omnicom and Publicis will merge \u2012 effectively creating the world\u2019s largest advertising holding group \u2012 means a host of competing brands may land under a single ownership.","og_url":"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/","og_site_name":"Association of Canadian Advertisers","article_published_time":"2013-09-30T13:24:45+00:00","article_modified_time":"2017-10-24T14:37:54+00:00","author":"ACA Team","twitter_card":"summary_large_image","twitter_creator":"@ACA_tweets","twitter_site":"@ACA_tweets","twitter_misc":{"Written by":"ACA Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/#article","isPartOf":{"@id":"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/"},"author":{"name":"ACA Team","@id":"https:\/\/acaweb.ca\/en\/#\/schema\/person\/f7817c23950338ef3ae1594b950a8b34"},"headline":"ACA raises red flag over proposed Omnicom-Publicis merger","datePublished":"2013-09-30T13:24:45+00:00","dateModified":"2017-10-24T14:37:54+00:00","mainEntityOfPage":{"@id":"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/"},"wordCount":182,"commentCount":0,"publisher":{"@id":"https:\/\/acaweb.ca\/en\/#organization"},"keywords":["ACA","Ad industry","Advertising","Agencies","Association of Canadian Advertisers","Marcom marketing","Market share","marketing","Omnicom","Publicis"],"articleSection":["Agencies"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/","url":"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/","name":"ACA raises red flag over proposed Omnicom-Publicis merger | Association of Canadian Advertisers","isPartOf":{"@id":"https:\/\/acaweb.ca\/en\/#website"},"datePublished":"2013-09-30T13:24:45+00:00","dateModified":"2017-10-24T14:37:54+00:00","breadcrumb":{"@id":"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/acaweb.ca\/en\/2013\/aca-raises-red-flag-over-proposed-omnicom-publicis-merger\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/acaweb.ca\/en\/"},{"@type":"ListItem","position":2,"name":"ACA raises red flag over proposed Omnicom-Publicis merger"}]},{"@type":"WebSite","@id":"https:\/\/acaweb.ca\/en\/#website","url":"https:\/\/acaweb.ca\/en\/","name":"Association of Canadian Advertisers","description":"Just another Association of Canadian Advertisers site","publisher":{"@id":"https:\/\/acaweb.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acaweb.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/acaweb.ca\/en\/#organization","name":"Association of Canadian Advertisers","url":"https:\/\/acaweb.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/acaweb.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/aca-logo.png","contentUrl":"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/aca-logo.png","width":682,"height":278,"caption":"Association of Canadian Advertisers"},"image":{"@id":"https:\/\/acaweb.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/ACA_tweets","https:\/\/ca.linkedin.com\/company\/association-of-canadian-advertisers"]},{"@type":"Person","@id":"https:\/\/acaweb.ca\/en\/#\/schema\/person\/f7817c23950338ef3ae1594b950a8b34","name":"ACA Team","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/acaweb.ca\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6ec41aa20c8ca581a7102d623b8e4175?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6ec41aa20c8ca581a7102d623b8e4175?s=96&d=mm&r=g","caption":"ACA Team"},"url":"https:\/\/acaweb.ca\/en\/author\/webadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/posts\/1222"}],"collection":[{"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/comments?post=1222"}],"version-history":[{"count":0,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/posts\/1222\/revisions"}],"wp:attachment":[{"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/media?parent=1222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/categories?post=1222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/tags?post=1222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}