{"id":7472,"date":"2023-05-16T12:56:43","date_gmt":"2023-05-16T16:56:43","guid":{"rendered":"https:\/\/acaweb.ca\/en\/?page_id=7472"},"modified":"2023-05-16T13:56:32","modified_gmt":"2023-05-16T17:56:32","slug":"the-association-of-canadian-advertisers-and-actra-reach-agreement-on-a-new-agreement-2","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/en\/about\/for-media\/the-association-of-canadian-advertisers-and-actra-reach-agreement-on-a-new-agreement-2\/","title":{"rendered":"The Association of Canadian Advertisers and ACTRA reach agreement on a new agreement"},"content":{"rendered":"<p><strong>TORONTO (May 16, 2023)<\/strong> \u2013 The bargaining teams for the Association of Canadian Advertisers (ACA) and the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) today agreed to a new agreement, commencing June 1, 2023, that provides stability to the industry for another year.<\/p>\n<p>The agreement provides an increase in pay and sets out steps toward modernizing and simplifying the agreement through industry-wide consultations that will take place over the next year.<\/p>\n<p>\u201cWe are very pleased with the successful outcome of these negotiations,\u201d said Ron Lund, President, and CEO of the ACA. \u201cOur members are Canada\u2019s principal advertisers \u2013 the people who commission and pay for this work. They want stability and collaboration in this relationship and this agreement allows for that.\u201d <\/p>\n<p>The ACA is extremely grateful for the participation and collaboration of the agencies that worked with us in the negotiation, including, as an observer, A2C. We are also looking forward to working together with ICA and A2C in the development of a simplified and modernized agreement.<\/p>\n<p>The new terms will now be put to the ACA Board and to ACTRA members for ratification. Negotiators for both sides will be recommending ratification.<\/p>\n<p>The ACA has represented Canada\u2019s marketers for over a hundred years.<\/p>\n<p>For more information contact:<\/p>\n<p>The ACA: Darren McAlmont (647) 495 -1271 <a href=\"mailto:dmcalmont@acaweb.ca\">dmcalmont@acaweb.ca<\/a><br \/>\nACTRA: Carol Taverner (416) 644-1519 <a href=\"mailto:ctaverner@actra.ca\">ctaverner@actra.ca<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TORONTO (May 16, 2023) \u2013 The bargaining teams for the Association of Canadian Advertisers (ACA) and the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) today agreed to a new agreement, commencing June 1, 2023, that provides stability to the industry for another year. The agreement provides an increase in pay and sets out [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":26,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Association of Canadian Advertisers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ACA_tweets\" \/>\n<script type=\"application\/ld+json\" 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