{"id":6265,"date":"2021-08-26T00:04:12","date_gmt":"2021-08-26T04:04:12","guid":{"rendered":"https:\/\/acaweb.ca\/en\/?page_id=6265"},"modified":"2021-08-27T15:17:00","modified_gmt":"2021-08-27T19:17:00","slug":"aca-strategic-partners-supportive-during-unprecedented-challenges","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/en\/about\/for-media\/aca-strategic-partners-supportive-during-unprecedented-challenges\/","title":{"rendered":"ACA Strategic Partners Supportive During Unprecedented Challenges"},"content":{"rendered":"<h3>\n<ul>\n<li>The Globe Media Group and Environics Analytics both return to help support the Association of Canadian Advertisers in providing thought-leadership and advocacy for brand marketers.<\/li>\n<\/ul>\n<\/h3>\n<p><strong>August 26, 2021:<\/strong> The Association of Canadian Advertisers (ACA) is pleased to announce its strategic partners for 2021-22. These organizations have stepped forward to support ACA in continuing to provide its products and services remotely. <\/p>\n<p>Returning for a fourth year is media company The Globe Media Group, while data, analytics and marketing services company Environics Analytics continues its partnership with the ACA for a second year. <\/p>\n<p>It\u2019s been a challenging year for marketers on many fronts with a number of new or accentuated issues this past year: striking the right balance between privacy and personalization, communicating purpose authentically, novel ways of reaching at-home consumers, virtual relationships with agency partners, the explosion of e-commerce, rapidly evolving consumer behaviours and expectations, sponsorships, walled gardens exerting their dominance and making inroads in diversity, equity and inclusion. <\/p>\n<p>\u201cMarketers are seeking guidance and additional resources to assist them with these and other challenges,\u201d said Ron Lund, President and CEO of ACA. \u201cWe sought out organizations whose values align with ACA\u2019s and who have long served the Canadian media market with advice, insight and stewardship,\u201d affirmed Lund.<\/p>\n<p>Both partners have representatives who sit on the ACA\u2019s Technical Advisory Committee, advising staff on industry developments, on technology capabilities, and provide help in writing guidelines for marketers. They are often the \u201cgo-to\u201d resource for quick answers and first eyes on guides as they are in development. <\/p>\n<p>\u201cThe ACA is an important resource for client marketers, and we are pleased to continue partnering with them.\u201d said Andrew Saunders, Chief Revenue Officer at Globe Media Group. \u201cAs this country\u2019s most trusted media brand, we are in a unique position to provide thought leadership that is specific to the Canadian market. <\/p>\n<p>\u201cAs Environics Analytics continues to produce timely and relevant data products, along with the recent addition of exciting new data sources, our partnership with the ACA reinforces our position in the market as the leading data provider in helping brands connect with Canadians\u201d said Jan Kestle, President at Environics Analytics.<\/p>\n<p>For more information on strategic partnerships with the ACA, please contact Davina Wong, Director, Membership at <a href=\"mailto:dwong@acaweb.ca\">dwong@acaweb.ca<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Globe Media Group and Environics Analytics both return to help support the Association of Canadian Advertisers in providing thought-leadership and advocacy for brand marketers.<\/p>\n","protected":false},"author":1,"featured_media":6279,"parent":26,"menu_order":237,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Association of Canadian Advertisers\" 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