{"id":6,"date":"2016-04-27T10:59:11","date_gmt":"2016-04-27T14:59:11","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?page_id=6"},"modified":"2026-03-23T15:27:47","modified_gmt":"2026-03-23T19:27:47","slug":"about","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/en\/about\/","title":{"rendered":"About Us"},"content":{"rendered":"<h2>The ACA Edge<\/h2>\n<p>The <strong>Association of Canadian Advertisers<\/strong> is the only independent voice of brand-side marketers in Canada. For over 100 years, the ACA has been the trusted authority driving transparency, effectiveness, and responsible marketing across the industry. A national non-profit association, the ACA speaks on behalf of 400+ companies collectively generating more than $400 billion in annual sales. The ACA shapes policy, enforces standards, and equips marketing leaders with the intelligence, perspective, and peer network they need to make better commercial decisions, now.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"image-padding alignleft wp-image-2520 size-thumbnail\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/AboutUs-circle-1-en-v2-150x150.jpg\" alt=\"For Marketers Only\" width=\"150\" height=\"150\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/AboutUs-circle-1-en-v2-150x150.jpg 150w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/AboutUs-circle-1-en-v2-175x175.jpg 175w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/AboutUs-circle-1-en-v2.jpg 195w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>Unlike other associations, whose members include agencies, media and other suppliers, membership in ACA is exclusive to marketers. This unique position enables us to act solely in your best interest.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"image-padding alignleft wp-image-265 size-thumbnail\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/InsightsIntelligence-150x150.png\" alt=\"InsightsIntelligence\" width=\"150\" height=\"150\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/InsightsIntelligence-150x150.png 150w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/InsightsIntelligence-300x300.png 300w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/InsightsIntelligence-175x175.png 175w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/InsightsIntelligence.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>We enhance your marketing effectiveness and efficiency by providing foundational studies, evolving best practices and consultation support. <\/p>\n<div style=\"clear: both;\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"image-padding alignleft wp-image-266 size-thumbnail\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/IssuesLeadership-150x150.png\" alt=\"IssuesLeadership\" width=\"150\" height=\"150\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/IssuesLeadership-150x150.png 150w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/IssuesLeadership-300x300.png 300w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/IssuesLeadership-175x175.png 175w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/IssuesLeadership.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>ACA is unrelenting in our defence of marketers\u2019 rights to commercial free speech and our demand for a transparent and accountable media marketplace. We are present before government and industry stakeholders, ensuring your voice is heard, understood and acted upon.<\/p>\n<div style=\"clear: both;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The ACA Edge The Association of Canadian Advertisers is the only independent voice of brand-side marketers in Canada. For over 100 years, the ACA has been the trusted authority driving transparency, effectiveness, and responsible marketing across the industry. A national non-profit association, the ACA speaks on behalf of 400+ companies collectively generating more than $400 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Association of Canadian Advertisers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ACA_tweets\" \/>\n<script type=\"application\/ld+json\" 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