{"id":5086,"date":"2020-05-05T14:35:09","date_gmt":"2020-05-05T18:35:09","guid":{"rendered":"https:\/\/acaweb.ca\/en\/?page_id=5086"},"modified":"2020-05-05T15:06:38","modified_gmt":"2020-05-05T19:06:38","slug":"aca-appoints-new-board-chair","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/en\/about\/for-media\/aca-appoints-new-board-chair\/","title":{"rendered":"ACA Appoints New Board Chair"},"content":{"rendered":"<h2>\n<ul>\n<li>Moya Brown, IG Wealth Management\u2019s SVP, Marketing, Brand Strategy and Experience, is the new Chair of the ACA\u2019s Board of Directors.<\/li>\n<\/ul>\n<\/h2>\n<p><strong>May 6, 2020:<\/strong> The Association of Canadian Advertisers (ACA) is pleased to announce Moya Brown, Senior Vice President Marketing, Brand Strategy and Experience at IG Wealth Management has been elected the organization\u2019s Chair of its Board of Directors. No stranger to ACA, Moya has been an integral member of the Board for five years and was one of the key architects behind its strategic relaunch in 2015.<\/p>\n<p>\u201cThe ACA\u2019s mission is to help members enhance the performance and return on investment of their marketing spend. This mission is especially critical in today\u2019s extraordinary disorder and we are grateful that Moya has stepped up to help us navigate a relevant course forward\u201d, says Lund. <\/p>\n<p>\u201cAs the association\u2019s new Chair, I look forward to working with the board and staff to ensure ACA continues to lead an industry that is in the grip of dramatic change. This leadership becomes even more vital as we ready for what will likely be a significantly different set of consumer behaviours, needs, and desired experiences \u2018on the other side\u2019\u201d, says Brown.<\/p>\n<p>At IG, Moya and her team lead the end-to-end brand and client experience strategy, design and delivery \u2013 from prospecting through to advocacy. This includes the company\u2019s integrated advertising, events, field marketing and annual content across paid, owned, and earned channels. <\/p>\n<p>A strong, collaborative leader, Moya has over 20 years of wide-ranging marketing and executive leadership experience across multiple business models \u2013 from billion-dollar brands to financial start-ups \u2013 both in Canada and the US. <\/p>\n<p>Prior to joining IG, Moya was Vice President of Marketing for Campbell Company of Canada and a member of the Executive Leadership Team. During her 15-year tenure at Campbell\u2019s, Moya held successively more senior positions across innovation, corporate strategy and brand management. She started her career with Procter &#038; Gamble holding brand management roles in both Canada and the US. Her passion for strategic, consumer-driven marketing has generated multi-year business and brand growth in mature and new categories alike. <\/p>\n<p>In 2016, Moya was nominated by Strategy Magazine as Marketer of the Year in recognition of her brand transformation work on Campbell\u2019s soup, including the integrated \u201cWe All Soup\u201d masterbrand campaign. <\/p>\n<p>View the full list of ACA\u2019s <a href=\"https:\/\/acaweb.ca\/en\/about\/board\/\">Board of Directors<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moya Brown, IG Wealth Management\u2019s SVP, Marketing, Brand Strategy and Experience, is the new Chair of the ACA\u2019s Board of Directors.<\/p>\n","protected":false},"author":1,"featured_media":5090,"parent":26,"menu_order":161,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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