{"id":4526,"date":"2019-08-21T15:01:56","date_gmt":"2019-08-21T19:01:56","guid":{"rendered":"https:\/\/acaweb.ca\/en\/?page_id=4526"},"modified":"2019-09-09T12:06:19","modified_gmt":"2019-09-09T16:06:19","slug":"acas-submission-to-opc-on-cross-border-data-transfers","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/en\/about\/for-media\/acas-submission-to-opc-on-cross-border-data-transfers\/","title":{"rendered":"ACA\u2019s submission to OPC on Cross Border Data Transfers"},"content":{"rendered":"<p><strong>Toronto, August 22, 2019:<\/strong> Recently ACA submitted our comments to the Office of the Privacy Commissioner on cross border data flows.<br \/>\nThe OPC used its ruling on the Equifax breech as a departure point for consultations with respect to the need to gather consent for cross border data transfers.<br \/>\nThe industry is unanimous that this new interpretation of PIPEDA is a dramatic over reach by the OPC.<\/p>\n<p>The key points of our submission are:<\/p>\n<ul>\n<li>interpretation of the word \u201ctransfer\u201d as a \u201cdisclosure\u201d which has implications downstream on marketer\u2019s data relationships<\/li>\n<li>questioning how marketers would provide notice of \u201cthe associated risks\u201d of a transborder data flow<\/li>\n<li>the risk of consent requirements becoming so long that consent becomes meaningless<\/li>\n<\/ul>\n<p><a href=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2019\/08\/2019-08-20_ACA-OPC-Submission-Cross-Border-data-flows.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">Read the letter<\/a><\/p>\n<p>Any questions or comments can be directed to Chris Williams at <a href=\"mailto:cwilliams@acaweb.ca\" rel=\"noopener noreferrer\" target=\"_blank\">cwilliams@acaweb.ca<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto, August 22, 2019: Recently ACA submitted our comments to the Office of the Privacy Commissioner on cross border data flows. The OPC used its ruling on the Equifax breech as a departure point for consultations with respect to the need to gather consent for cross border data transfers. The industry is unanimous that this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":26,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Association of Canadian Advertisers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ACA_tweets\" \/>\n<script type=\"application\/ld+json\" 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