{"id":4155,"date":"2019-02-21T14:50:30","date_gmt":"2019-02-21T19:50:30","guid":{"rendered":"https:\/\/acaweb.ca\/en\/?page_id=4155"},"modified":"2019-09-09T13:58:53","modified_gmt":"2019-09-09T17:58:53","slug":"aca-releases-the-marketers-guide-to-dashboards","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/en\/about\/for-media\/aca-releases-the-marketers-guide-to-dashboards\/","title":{"rendered":"ACA releases &#8220;The Marketer\u2019s Guide to Dashboards&#8221;"},"content":{"rendered":"<h2>\n<ul>\n<li>New whitepaper available to ACA members<\/li>\n<\/ul>\n<\/h2>\n<p><strong>Toronto, February 19, 2019:<\/strong> ACA is please to release our latest member whitepaper: \u201cThe Marketer\u2019s Guide to Dashboards\u201d.<\/p>\n<p>Written in partnership with Nick Drew of Fuse Insights and with contributions from Omnicom Media Group, we aimed to provide our members a broad perspective on creating marketing oriented dashboards. \u201cWe are awash in metrics, easily gathered, easily shared and easily misunderstood\u201d says Chris Williams, VP Digital at the Association of Canadian Advertisers, \u201cthe industry has to get land on philosophy that balances short-term and long-term results that guide marketer\u2019s efforts and spending. Media options are more numerous than ever and while they can produce reams of numbers, not all of them are worthy of consideration.\u201d <\/p>\n<p>Included in the whitepaper are hypothetical examples of marketer\u2019s situations and how a dashboard visualizes their relevant data. In addition to evaluating sources of data, included is a section describing the role of the Media Rating Council in ensuring data quality and thoughts on using dashboards as demonstrations into agency\u2019s thinking for the pitch process.<\/p>\n<p>For more information on \u201cThe Marketer\u2019s Guide to Dashboards\u201d, please contact Chris Williams, VP Digital, ACA at <a href=\"mailto:cwilliams@acaweb.ca\">cwilliams@acaweb.ca<\/a> \/ 416-964-3805 ext. 1002.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New whitepaper available to ACA members Toronto, February 19, 2019: ACA is please to release our latest member whitepaper: \u201cThe Marketer\u2019s Guide to Dashboards\u201d. Written in partnership with Nick Drew of Fuse Insights and with contributions from Omnicom Media Group, we aimed to provide our members a broad perspective on creating marketing oriented dashboards. \u201cWe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":26,"menu_order":84,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Association of Canadian Advertisers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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