{"id":2412,"date":"2017-09-28T09:50:02","date_gmt":"2017-09-28T13:50:02","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?page_id=2412"},"modified":"2017-12-11T12:50:29","modified_gmt":"2017-12-11T17:50:29","slug":"actra-canadian-ad-industry-reach-tentative-settlement","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/en\/about\/for-media\/actra-canadian-ad-industry-reach-tentative-settlement\/","title":{"rendered":"ACTRA and Canadian ad industry reach tentative settlement"},"content":{"rendered":"

July 28, 2014:<\/strong> ACTRA has reached terms of settlement with the Association of Canadian Advertisers (ACA) and the Institute of Communication Agencies (ICA) to renew the National Commercial Agreement (NCA). The parties to the NCA reached an accord early Saturday morning after 17 days of tough bargaining and the assistance of mediator, Reg Pearson, Assistant Deputy Minister, Ontario Ministry of Labour. The NCA governs the production of commercials in Canada. ACTRA members will vote on the terms of the new agreement in the coming weeks.<\/p>\n

\u201cWe are pleased to have reached an agreement with the ad industry that will benefit our members and respond to the changing industry with provisions that will increase work opportunities,\u201d said Stephen Waddell, ACTRA\u2019s Chief Negotiator and National Executive Director.<\/p>\n

\u201cThe advertising industry is facing some very real challenges today. I\u2019m pleased that we have been able to come to an equitable agreement with ACTRA that recognizes the reality of commercial production in Canada and puts our members in a stronger competitive position within the industry,\u201d said Henry Dinsdale, lead counsel for ACA\/ICA.<\/p>\n

The proposed deal includes general increases in minimum fees of 2% in each year of a three-year agreement effective upon ratification August 25th, 2014 and expiring June 30th, 2017. Over the next five weeks, eligible ACTRA members will vote on the terms of the new Agreement by means of an online voting process.<\/p>\n

ACTRA<\/a> (Alliance of Canadian Cinema, Television and Radio Artists) is the national union of professional performers working in the English-language recorded media in Canada. ACTRA represents the interests of 22,000 members across Canada \u2013 the foundation of Canada\u2019s highly acclaimed professional performing community.<\/p>\n

The ACA, Canada\u2019s only national association exclusively representing client marketers, is dedicated to helping members maximize the value of their investments in all forms of marketing communication. Members realize value through proprietary education, research and consulting services. The ACA safeguards advertisers\u2019 right to commercial free speech and demands an advertising marketplace that is accountable for the value provided to the advertiser. The ACA represents over 200 companies and divisions that collectively account for estimated sales of $350 billion annually.<\/p>\n

The ICA <\/a>is the professional business association which represents Canada\u2019s communication and advertising agencies. ICA promotes thought leadership, higher standards and best practices. It serves as the largest source of information, advice, education and training for Canada\u2019s communication and advertising industry. ICA\u2019s member agencies and subsidiaries account for over 80% of all national advertising in Canada, with an economic impact worth more than $15 billion annually.<\/p>\n

– 30 –<\/p>\n

Contacts:
\nACA: Matthew Chung, Communications Manager, 416-964-3805 ext. 1004\/ mchung@acaweb.ca<\/a>
\nACTRA: Karen Woolridge, Public Relations Officer, 416-937-1437 \/ kwoolridge@actratoronto.com<\/a>
\nICA: Gillian Graham, Chief Executive Officer, 416-482-1396 \/ ggraham@icacanada.ca<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

July 28, 2014: ACTRA has reached terms of settlement with the Association of Canadian Advertisers (ACA) and the Institute of Communication Agencies (ICA) to renew the National Commercial Agreement (NCA). The parties to the NCA reached an accord early Saturday morning after 17 days of tough bargaining and the assistance of mediator, Reg Pearson, Assistant […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":26,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"\nAssociation of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Association of Canadian Advertisers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ACA_tweets\" \/>\n<script type=\"application\/ld+json\" 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