{"id":2397,"date":"2017-09-28T09:35:36","date_gmt":"2017-09-28T13:35:36","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?page_id=2397"},"modified":"2021-07-29T17:58:28","modified_gmt":"2021-07-29T21:58:28","slug":"hail-taxi-founder-paul-lavoie-receive-aca-gold-medal-award","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/en\/about\/for-media\/hail-taxi-founder-paul-lavoie-receive-aca-gold-medal-award\/","title":{"rendered":"All Hail! Taxi founder Paul Lavoie to receive ACA Gold Medal Award"},"content":{"rendered":"

Toronto, May 14, 2015:<\/strong> Creator. Designer. Entrepreneur. Flag-waver. Mentor. Pioneer. These words just begin to describe Paul Lavoie. Perhaps that\u2019s fitting for a man who has been doing business to the mantra \u201cDoubt the conventional\u201d throughout his more than 30-year advertising career.<\/p>\n

Now, Lavoie can add ACA Gold Medal Award winner to that list. The Association of Canadian Advertisers today announced Lavoie as the recipient of the award, first presented in 1941 to recognize individuals who have made an outstanding contribution to the advancement of marketing communications in Canada.<\/p>\n

\u201cNot only has Paul had a great impact on marketing communications in Canada, he has given a lot of himself too,\u201d said Ron Lund, President and CEO of the ACA. \u201cHe\u2019s been as passionate about fostering the next generation of marketers as he is about the power of combining the principles of design and advertising.\u201d<\/p>\n

\u201cI love this business. It\u2019s been good to me,\u201d said Lavoie, Chief Creative Officer and Chairman at Taxi. \u201cAnd if this award means that I\u2019ve had a positive impact \u2013 then I couldn\u2019t ask for more.\u201d<\/p>\n

In 1992, Lavoie founded marketing agency Taxi<\/a> in Montreal with his partner Jane Hope and has since guided it to be a perennial awards contender with offices in Montreal, Toronto, New York and Vancouver.<\/p>\n

Lavoie has been honoured with multiple awards and is the youngest person to be inducted into the Marketing Hall of Legends. In 2008, Marketing<\/em> Magazine named him as one of the 10 most influential pioneers in Canadian marketing over the past century. He is the co-founder of Leadership Nouveau, an annual conference on the management of arts and culture held in New York City, is the only Canadian to have served as president of the Art Directors Club of New York and a past member of the Museum of Modern Art\u2019s marketing board.<\/p>\n

Lavoie has been instrumental in advancing Canada\u2019s advertising community on the global stage. In 1994, after observing that Canada was poorly represented at the Cannes International Festival of Creativity, he co-created \u201cCanada Cannes,\u201d a campaign to lobby for change and inspire Canadian creatives to participate. In 2009, Lavoie became the first Canadian jury president at Cannes.<\/p>\n

Lavoie will receive the Gold Medal Award at this year\u2019s Marketing Awards Gala, June 4 at the Carlu in Toronto.<\/p>\n

About the ACA Gold Medal Award<\/strong><\/p>\n

The ACA Gold Medal Award is:<\/p>\n