{"id":2392,"date":"2017-09-28T09:34:50","date_gmt":"2017-09-28T13:34:50","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?page_id=2392"},"modified":"2017-10-06T13:01:49","modified_gmt":"2017-10-06T17:01:49","slug":"significant-agreement-reached-marketing-communications-industry-quebec","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/en\/about\/for-media\/significant-agreement-reached-marketing-communications-industry-quebec\/","title":{"rendered":"Significant agreement reached for marketing communications industry in Quebec"},"content":{"rendered":"

THE FIRST COLLECTIVE AGREEMENT FOR INTERNET AND NEW MEDIA ADS BETWEEN THE JOINT PRODUCERS ASSOCIATION AND THE PERFORMERS\u2019 UNION IN QUEBEC WILL TAKE EFFECT APRIL 1, 2016<\/strong><\/span><\/p>\n

Montreal, Thursday, February 18 \u2013 The Joint Producers Association (JPA), which is comprised of the Association of Creative Communications Agencies (A2C), the Association of Canadian Advertisers (ACA) and the Institute of Communication Agencies (ICA), today announced the first collective agreement with the Union des artistes (UDA) regarding Internet and New Media (INM) productions.<\/p>\n

After a two-year period spent in arbitration, a decision was rendered December 5, 2015, concluding negotiations that had been ongoing for more than six years. In October, 2009, the JPA had invited the UDA to the bargaining table to establish the first collective INM agreement, distinct from a TV and radio agreement.<\/p>\n

\u201cThe result of this process is vital for the marketing communications industry in Quebec because of the increasing role of Internet and New Media,\u201d says Dominique Villeneuve, A2C\u2019s general manager.<\/p>\n

The JPA is pleased with the decision, which establishes basic requirements for hiring any artist involved in producing ads for Internet and New Media while taking into account the economic realities of producers in Quebec.<\/p>\n

\u201cThe agreement is well-adapted for new marketing communications platforms and, importantly, it guarantees fair pay in line with the size of the audience reached while respecting the work of the artists involved,\u201d says Paul H\u00e9tu, Vice President, Quebec at ACA.<\/p>\n

This final decision is complementary to an arbitrator\u2019s ruling rendered in 2013 which stated that any artist (both members and non-members of the UDA) can be hired. Specifically, it allowed for the employment of non-union performers and real people, consequently excluding a \u201cclosed-workshop\u201d clause.<\/p>\n

Key elements of the INM collective agreement<\/strong><\/p>\n