{"id":2382,"date":"2017-09-28T09:33:09","date_gmt":"2017-09-28T13:33:09","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?page_id=2382"},"modified":"2017-10-06T12:53:54","modified_gmt":"2017-10-06T16:53:54","slug":"aca-adds-depth-digital-capabilities","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/en\/about\/for-media\/aca-adds-depth-digital-capabilities\/","title":{"rendered":"ACA Adds Depth To Its  Digital Capabilities"},"content":{"rendered":"<ul>\n<li>Former IAB President Chris Williams joins Judy Davey and Paul Hetu as Vice Presidents<\/li>\n<li>New Hire Boosts ACA\u2019s efforts to drive transparency and accountability across all media<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-872\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/07\/Chris-Williams-new-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/>Chris Williams<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Toronto, August 9, 2016:<\/strong> Chris Williams, former president of IAB Canada, is bringing his deep knowledge of digital advertising to the Association of Canadian Advertisers as its Vice President, Digital.<\/p>\n<p>Joining one year after digital marketing veteran Judy Davey, Williams further strengthens ACA\u2019s expertise as digital media transparency, accountability and fraud remain top-of-mind issues for marketers.<\/p>\n<p>\u201cChris has the knowledge of media, technology, privacy implications and the required skills to ensure media quality and transparency in digital environments,\u201d said Ron Lund, President and CEO, ACA. \u201cHaving him on the team enhances our ability to provide top-notch guidance to our members across all media.\u201d<\/p>\n<p>\u201cMost of my consulting business was with advertisers, from helping them develop RFPs for programmatic partners to reviewing privacy guidelines or crafting digital media buying guidelines\u201d Williams said. \u201cI\u2019m excited by the opportunity to share my knowledge with all of ACA\u2019s members.\u201d<\/p>\n<p>Williams has operated his own consulting business since 2014 and most recently works as Senior Advisor within the Public Works and Government Services Department of the Federal Government.<\/p>\n<p>Williams was one of the founding members of BBDO Interactive in 1994, has worked on the creative and media sides of the business at Vickers and Benson Direct and Interactive, as well as at Media Contacts Canada.<\/p>\n<p>He was on the Board of Directors for IAB Canada for 11 years and then led the organization as President for two-and-a-half years.<\/p>\n<p>\u201cDigital media is getting more complex,\u201d Williams said. \u201cAdvertisers have more choices, more metrics and the challenges are highly-connected to each other. My job is to help simplify this for our members.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Former IAB President Chris Williams joins Judy Davey and Paul Hetu as Vice Presidents New Hire Boosts ACA\u2019s efforts to drive transparency and accountability across all media Chris Williams &nbsp; Toronto, August 9, 2016: Chris Williams, former president of IAB Canada, is bringing his deep knowledge of digital advertising to the Association of Canadian Advertisers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":26,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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