{"id":2376,"date":"2017-09-28T09:31:22","date_gmt":"2017-09-28T13:31:22","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?page_id=2376"},"modified":"2017-10-06T12:49:37","modified_gmt":"2017-10-06T16:49:37","slug":"aca-takes-seat-table-media-rating-council","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/en\/about\/for-media\/aca-takes-seat-table-media-rating-council\/","title":{"rendered":"ACA Takes Seat At The Table Of Media Rating Council"},"content":{"rendered":"<ul>\n<li>Advertisers push for non-audited and accredited vendors to seek MRC accreditation<\/li>\n<li>Move gives Canadian marketers greater oversight of media measurement<\/li>\n<\/ul>\n<p><strong>Toronto, February 1, 2017:<\/strong> The Association of Canadian Advertisers today announced it has joined the Media Rating Council (MRC) to bolster its mandate of ensuring marketers do business in a fair, transparent and accountable marketplace.<\/p>\n<p>ACA is the first and only Canadian member of the New York-based, industry-funded self-regulatory body that audits and accredits audience rating services.<\/p>\n<p>\u201cIt is our hope that joining MRC demonstrates ACA\u2019s commitment to transparency and accountability in all media,\u201d said Ron Lund, President and CEO of ACA. \u201cWe encourage others in the Canadian industry to stand up for these issues as well to help restore trust.\u201d<\/p>\n<p>ACA\u2019s membership in the Council will give Canadian advertisers a forum to push non-audited and accredited vendors to seek MRC accreditation. In addition, advertisers will have greater oversight of the MRC\u2019s work with Canadian media measurement systems both in digital and broadcast.<\/p>\n<p>It will also ensure ACA involvement in MRC work on viewability, invalid traffic, impressions and click definitions, as well as greater insight into the state of accreditations and audits.<br \/>\nThe mission of the Council \u2013 which comprises more than 150 members from broadcast TV and radio, cable television, print, advertising agencies, advertisers and Internet constituencies \u2013 is to secure audience measurement that is valid, reliable and effective. The MRC sets the standards for ratings operations and ensures compliance through audits performed by an independent CPA firm.<\/p>\n<p>\u201cWe appreciate the leadership that ACA is showing in encouraging measurement organizations important to Canadian advertisers to seek MRC Accreditation,\u201d said George Ivie, CEO and Executive Director at Media Rating Council. \u201cA strong advertiser voice in MRC is critical to achieving MRC&#8217;s mission of seeking audience measurement services that are valid, reliable and effective.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers push for non-audited and accredited vendors to seek MRC accreditation Move gives Canadian marketers greater oversight of media measurement Toronto, February 1, 2017: The Association of Canadian Advertisers today announced it has joined the Media Rating Council (MRC) to bolster its mandate of ensuring marketers do business in a fair, transparent and accountable marketplace. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":26,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Association of Canadian Advertisers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ACA_tweets\" \/>\n<script type=\"application\/ld+json\" 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