{"id":2374,"date":"2017-09-28T09:30:52","date_gmt":"2017-09-28T13:30:52","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?page_id=2374"},"modified":"2017-10-06T12:48:29","modified_gmt":"2017-10-06T16:48:29","slug":"aca-announces-strategic-partners-digital-era","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/en\/about\/for-media\/aca-announces-strategic-partners-digital-era\/","title":{"rendered":"ACA Announces Strategic Partners For Digital Era"},"content":{"rendered":"<p>Toronto, March 9, 2017: The Association of Canadian Advertisers is pleased to announce three new strategic partners for 2017 that will bolster its efforts of driving transparency and accountability in the marketplace and delivering insights and intelligence to members.<\/p>\n<p>\u201cThe digital media market is evolving as advertisers demand higher and more consistent standards be available to their investments,\u201d said Ron Lund, President and CEO, ACA. \u201cWe sought out people in companies whose values align with ACA\u2019s and who have long served the Canadian media market with advice, insight and stewardship.\u201d<\/p>\n<p>The new partners are:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.comscore.com\/\" target=\"_blank\" rel=\"noopener\">comScore Canada<\/a><\/li>\n<li><a href=\"http:\/\/globelink.ca\/about-us\/\" target=\"_blank\" rel=\"noopener\">Globe Media Group<\/a><\/li>\n<li><a href=\"https:\/\/www.tubemogul.com\/\" target=\"_blank\" rel=\"noopener\">TubeMogul<\/a><\/li>\n<\/ul>\n<p>These partners sit on the Technical Advisory Committee, advising staff on industry developments, technology capabilities and help with writing of guidelines for advertisers. They are often the \u201cgo-to\u201d resource for quick answers and first eyes on guides as they are in development.<\/p>\n<p>They join existing strategic partner, <a href=\"https:\/\/www.warc.com\/\" target=\"_blank\" rel=\"noopener\">Warc<\/a>.<\/p>\n<p>To find out more about ACA\u2019s 2017 digital media initiatives, contact Chris Williams, VP Digital ACA \u2013 <a href=\"mailto:cwilliams@acaweb.ca\" target=\"_blank\" rel=\"noopener\">cwilliams@acaweb.ca<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto, March 9, 2017: The Association of Canadian Advertisers is pleased to announce three new strategic partners for 2017 that will bolster its efforts of driving transparency and accountability in the marketplace and delivering insights and intelligence to members. \u201cThe digital media market is evolving as advertisers demand higher and more consistent standards be available [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":26,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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