{"id":2264,"date":"2017-09-05T14:06:07","date_gmt":"2017-09-05T18:06:07","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?page_id=2264"},"modified":"2017-09-08T14:14:13","modified_gmt":"2017-09-08T18:14:13","slug":"warcs-global-marketer-week-global-marketer-conference-reports","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/en\/warcs-global-marketer-week-global-marketer-conference-reports\/","title":{"rendered":"WARC\u2019S Global Marketer Week & Global Marketer Conference Reports"},"content":{"rendered":"

ACA\u2019s Strategic Partner, WARC, had its editorial team in Toronto. In addition to the conference, they covered the Public Affairs and Media Transformation sessions throughout Global Marketer Week. <\/p>\n

WARC<\/a> is a global online resource with over 60,000 best practices and case studies from the world\u2019s leading brands for every step of the advertising process. Recommended by 97% of our clients, we help executives at over 1,000 advertising and media agencies, brands, media owners, research companies, and universities stay focused on proven approaches and maximize returns on advertising investments.<\/p>\n

A pox on the house of ad tech<\/a>
\nSpeaker: Bob Hoffman, author of \u201cThe Ad Contrarian\u201d<\/p>\n

Mattel continues Barbie’s brand makeover<\/a>
\nSpeaker: Lisa McKnight, SVP\/Global Brand General Manager for Barbie<\/p>\n

How Coke balances real world and digital world<\/a>
\nSpeaker: Ivan Pollard, SVP\/Strategic Marketing at the Coca-Cola co.<\/p>\n

Wrestling with the dangers of data politicization<\/a>
\nSpeaker: David Carroll, Associate Professor\/Media Design at the New School’s Parsons School of Design in New York<\/p>\n

The world’s worst ads: Mad, bad and dangerous to show<\/a>
\nSpeaker: Jon Wilkins, Chairman, Karmarama<\/p>\n

How new EU laws may transform digital marketing across the globe<\/a>
\nSpeaker: Johnny Ryan, Head of Ecosystem, PageFair<\/p>\n

Related resources:
\n2017 WARC Toolkit<\/a>, covering current marketing trends<\/p>\n

Canada’s best marketing campaigns and companies 2017<\/a>, highlighting the agencies, brands and advertisers behind the most effective marketing in Canada.<\/p>\n","protected":false},"excerpt":{"rendered":"

ACA\u2019s Strategic Partner, WARC, had its editorial team in Toronto. In addition to the conference, they covered the Public Affairs and Media Transformation sessions throughout Global Marketer Week. WARC is a global online resource with over 60,000 best practices and case studies from the world\u2019s leading brands for every step of the advertising process. Recommended […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"\nAssociation of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Association of Canadian Advertisers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ACA_tweets\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":null,\"url\":\"\",\"name\":\"\",\"isPartOf\":{\"@id\":\"https:\/\/acaweb.ca\/en\/#website\"},\"inLanguage\":\"en-CA\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acaweb.ca\/en\/#website\",\"url\":\"https:\/\/acaweb.ca\/en\/\",\"name\":\"Association of Canadian Advertisers\",\"description\":\"Just another Association of Canadian Advertisers site\",\"publisher\":{\"@id\":\"https:\/\/acaweb.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acaweb.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acaweb.ca\/en\/#organization\",\"name\":\"Association of Canadian Advertisers\",\"url\":\"https:\/\/acaweb.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/acaweb.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/aca-logo.png\",\"contentUrl\":\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/aca-logo.png\",\"width\":682,\"height\":278,\"caption\":\"Association of Canadian Advertisers\"},\"image\":{\"@id\":\"https:\/\/acaweb.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/ACA_tweets\",\"https:\/\/ca.linkedin.com\/company\/association-of-canadian-advertisers\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Association of Canadian Advertisers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_site_name":"Association of Canadian Advertisers","twitter_card":"summary_large_image","twitter_site":"@ACA_tweets","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":null,"url":"","name":"","isPartOf":{"@id":"https:\/\/acaweb.ca\/en\/#website"},"inLanguage":"en-CA"},{"@type":"WebSite","@id":"https:\/\/acaweb.ca\/en\/#website","url":"https:\/\/acaweb.ca\/en\/","name":"Association of Canadian Advertisers","description":"Just another Association of Canadian Advertisers site","publisher":{"@id":"https:\/\/acaweb.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acaweb.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/acaweb.ca\/en\/#organization","name":"Association of Canadian Advertisers","url":"https:\/\/acaweb.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/acaweb.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/aca-logo.png","contentUrl":"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/aca-logo.png","width":682,"height":278,"caption":"Association of Canadian Advertisers"},"image":{"@id":"https:\/\/acaweb.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/ACA_tweets","https:\/\/ca.linkedin.com\/company\/association-of-canadian-advertisers"]}]}},"_links":{"self":[{"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/pages\/2264"}],"collection":[{"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/comments?post=2264"}],"version-history":[{"count":0,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/pages\/2264\/revisions"}],"wp:attachment":[{"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/media?parent=2264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}