{"id":222,"date":"2016-07-07T11:26:44","date_gmt":"2016-07-07T15:26:44","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?page_id=222"},"modified":"2017-10-27T21:22:29","modified_gmt":"2017-10-28T01:22:29","slug":"programmatic","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/en\/confidential-consultations\/programmatic\/","title":{"rendered":"Programmatic"},"content":{"rendered":"

The dark reality of automated ad buying is that millions of advertisers\u2019 dollars are being lost to the dual threats of ad fraud and online buying practices that lack transparency. Reach out to ACA for advice and analysis on the value of your digital investment.<\/p>\n

Related resources:<\/strong><\/p>\n

\"ACA-BotFraud-EN-cover\"<\/p>\n

The Bottom Line On Bot Fraud<\/a>
\nA Canadian Study Into Invalid Traffic (2017)<\/em><\/p>\n

\"Programmatic:<\/p>\n

Programmatic: Seeing Through The Financial Fog<\/a>
\n(2017)<\/em><\/p>\n

\"ACA-1-AuditingGuide-10Questions-COVER\"<\/p>\n

The Marketer\u2019s Guide To Digital Media Buying And Auditing<\/a>
\n(2017)<\/em>
\nPart 1: 10 Questions Marketers Need To Consider<\/em>
\nPart 2: Building An Inclusion List<\/em>
\nPart 3: The Digital Media Audit<\/em><\/p>\n

\"A<\/p>\n

A Guide To Agency Compensation For Paid Search Engine Marketing<\/a>
\n(2016)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The dark reality of automated ad buying is that millions of advertisers\u2019 dollars are being lost to the dual threats of ad fraud and online buying practices that lack transparency. Reach out to ACA for advice and analysis on the value of your digital investment. Related resources: The Bottom Line On Bot Fraud A Canadian […]<\/p>\n","protected":false},"author":1,"featured_media":489,"parent":8,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"confidential-consultations-child.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"\nAdvertisers Archives | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/tag\/advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertisers Archives | Association of Canadian Advertisers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acaweb.ca\/en\/tag\/advertisers\/\" \/>\n<meta property=\"og:site_name\" content=\"Association of Canadian Advertisers\" \/>\n<meta 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