{"id":216,"date":"2016-07-07T11:25:55","date_gmt":"2016-07-07T15:25:55","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?page_id=216"},"modified":"2020-07-07T12:48:42","modified_gmt":"2020-07-07T16:48:42","slug":"performance-reviews","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/en\/confidential-consultations\/performance-reviews\/","title":{"rendered":"Performance Reviews"},"content":{"rendered":"

A successful client-agency relationship includes regular (at least annual) reviews of mutually-agreed expectations, and of the progress made against those expectations. This agency performance review process begins on day 1 (not 365) of the relationship so that the objectives, goals, roles and responsibilities can help establish the direction for the relationship at the outset. ACA can guide marketers in structuring performance reviews that best reflect their MarCom needs.<\/p>\n

Related resource:<\/strong><\/p>\n

\"ACA-1-AuditingGuide-10Questions-COVER\"<\/p>\n

The Marketer\u2019s Guide To Digital Media Buying And Auditing<\/a>
\n(2017)<\/em>
\nPart 1: 10 Questions Marketers Need To Consider<\/em>
\nPart 2: Building An Inclusion List<\/em>
\nPart 3: The Digital Media Audit<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A successful client-agency relationship includes regular (at least annual) reviews of mutually-agreed expectations, and of the progress made against those expectations. This agency performance review process begins on day 1 (not 365) of the relationship so that the objectives, goals, roles and responsibilities can help establish the direction for the relationship at the outset. ACA […]<\/p>\n","protected":false},"author":1,"featured_media":428,"parent":8,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"confidential-consultations-child.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"\nYear in review Archives | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/tag\/year-in-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Year in review Archives | Association of Canadian Advertisers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acaweb.ca\/en\/tag\/year-in-review\/\" \/>\n<meta property=\"og:site_name\" content=\"Association of Canadian Advertisers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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