{"id":16,"date":"2016-04-27T11:00:24","date_gmt":"2016-04-27T15:00:24","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?page_id=16"},"modified":"2026-04-09T16:03:49","modified_gmt":"2026-04-09T20:03:49","slug":"membership","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/en\/membership\/","title":{"rendered":"Membership"},"content":{"rendered":"

Why join the ACA?<\/h2>\n

The Association of Canadian Advertisers<\/strong> is the only independent voice of brand-side marketers in Canada. For over 100 years, the ACA has been the trusted authority driving transparency, effectiveness, and responsible marketing across the industry. A national non-profit association, the ACA speaks on behalf of 400+ companies collectively generating more than $400 billion in annual sales. The ACA shapes policy, enforces standards, and equips marketing leaders with the intelligence, perspective, and peer network they need to make better commercial decisions, now.<\/p>\n

Here are the top 10 reasons Canada\u2019s leading brands join and remain members of ACA:<\/h2>\n
    \n
  1. ACA is a marketer-only association. Unlike at other associations, your position on key industry issues is not weakened to accommodate other stakeholders\u2019 interests.<\/li>\n
  2. ACA provides unbiased input<\/strong> into a members\u2019 marketing perspective and possible actions \u2013 we have no conflicting interests.<\/li>\n
  3. ACA is a forum for marketers<\/strong> to speak to other leading marketers on issues that matter to them \u2013 confidentially \u2013 without the imposition of other supply chain players.<\/li>\n
  4. ACA is staffed<\/strong> with highly-experienced Marcom practitioners to provide members confidential consultation<\/a> services, supported by best practice guidelines<\/strong> and surveys<\/strong>.<\/li>\n
  5. ACA Webinars<\/a>, seminars and Executive Forums<\/a> are free as part of your membership<\/strong>. Importantly, we always strive to offer insights, not sales pitches.<\/li>\n
  6. ACA\u2019s committees<\/a> provide members the opportunity to help advance their company\u2019s agenda and shape industry direction, while providing valuable input into the advocacy issues ACA brings forward.<\/li>\n
  7. ACA is present before government and industry stakeholders, ensuring members\u2019 voices are heard, understood and acted upon, even when other associations are not present.<\/li>\n
  8. ACA works tirelessly to retain an environment of self-regulation, ensuring that marketers retain their license to market their products or services in a responsible manner.<\/li>\n
  9. ACA provides industry leadership in the quest for media accountability and transparency, which ultimately improves the cost effectiveness of your MarCom investments.<\/li>\n
  10. ACA negotiates the union contracts with ACTRA<\/a> and UDA<\/a> on your behalf and can address talent issues in real-time to help save you money and ensure your production proceeds in the most cost effective manner. ACA members get direct access to our talent advisor<\/a>.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Here are the top 10 reasons Canada\u2019s leading brands join and remain members of ACA…<\/p>\n","protected":false},"author":1,"featured_media":3042,"parent":0,"menu_order":120,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":null,"yoast_head_json":null,"_links":{"self":[{"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/pages\/16"}],"collection":[{"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":4,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/pages\/16\/revisions"}],"predecessor-version":[{"id":8832,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/pages\/16\/revisions\/8832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/media\/3042"}],"wp:attachment":[{"href":"https:\/\/acaweb.ca\/en\/wp-json\/wp\/v2\/media?parent=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}