{"version":"1.0","provider_name":"Association of Canadian Advertisers","provider_url":"https:\/\/acaweb.ca\/en","author_name":"jessicayareden","author_url":"https:\/\/acaweb.ca\/en\/author\/jessicayareden\/","title":"When Multicultural Meets Mainstream | Association of Canadian Advertisers","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"H1BRDGRc9v\"><a href=\"https:\/\/acaweb.ca\/en\/2019\/when-multicultural-meets-mainstream\/\">When Multicultural Meets Mainstream<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/acaweb.ca\/en\/2019\/when-multicultural-meets-mainstream\/embed\/#?secret=H1BRDGRc9v\" width=\"600\" height=\"338\" title=\"&#8220;When Multicultural Meets Mainstream&#8221; &#8212; Association of Canadian Advertisers\" data-secret=\"H1BRDGRc9v\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"There are over 300,000 new immigrants coming to Canada each year. By the year 2036, Canada\u2019s multicultural consumers will represent 34% of the population while some urban centers across the country will reach over 80%. There is no question that the face of Canada is undergoing rapid and profound change, and marketers need to adapt to this change now.  That was the picture that Bobby Sahni, President & Co-founder of Ethnicity Matters, painted the morning of ACA\u2019s Executive Forum, \u201cMarketing to the New Mainstream\u201d, which took place in Toronto last month.","thumbnail_url":"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2019\/09\/EF2019Oct_Logo-imageonly.jpg"}