{"version":"1.0","provider_name":"Association of Canadian Advertisers","provider_url":"https:\/\/acaweb.ca\/en","author_name":"Matthew Chung","author_url":"https:\/\/acaweb.ca\/en\/author\/matthewchung\/","title":"Transparency dominates discussion at programmatic trading event | Association of Canadian Advertisers","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"o4aGASimN1\"><a href=\"https:\/\/acaweb.ca\/en\/2015\/transparency-dominates-discussion-at-programmatic-trading-event\/\">Transparency dominates discussion at programmatic trading event<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/acaweb.ca\/en\/2015\/transparency-dominates-discussion-at-programmatic-trading-event\/embed\/#?secret=o4aGASimN1\" width=\"600\" height=\"338\" title=\"&#8220;Transparency dominates discussion at programmatic trading event&#8221; &#8212; Association of Canadian Advertisers\" data-secret=\"o4aGASimN1\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Transparency (or the lack of it) in programmatic buying was the elephant in the room last week at Marketing magazine\u2019s AD-Vantage Programmatic Trading Conference. And Ian Hewetson, VP of Client Services for ad server and demand-side platform Eyereturn Marketing, made sure to address it during his morning keynote session.  \u201cYou\u2019ve got a lot of different players in almost every single programmatic buy,\u201d Hewetson (pictured, right) told a packed room on Tuesday March 31 at the Bram and Bluma Appel Salon in the Toronto Reference Library. \u201cYou\u2019ve got the site, the supply-side platform (SSP), the exchange, a demand-side platform (DSP), maybe you have a verification vendor, maybe you\u2019ve got third-party data in there, and an agency trading desk too.","thumbnail_url":"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2015\/04\/Transparency4.jpg"}