{"version":"1.0","provider_name":"Association of Canadian Advertisers","provider_url":"https:\/\/acaweb.ca\/en","author_name":"ACA Team","author_url":"https:\/\/acaweb.ca\/en\/author\/webadmin\/","title":"Viewability: The Cornerstone of Online Video | Association of Canadian Advertisers","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"fOSyW0nD4h\"><a href=\"https:\/\/acaweb.ca\/en\/2014\/viewability-the-cornerstone-of-online-video\/\">Viewability: The Cornerstone of Online Video<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/acaweb.ca\/en\/2014\/viewability-the-cornerstone-of-online-video\/embed\/#?secret=fOSyW0nD4h\" width=\"600\" height=\"338\" title=\"&#8220;Viewability: The Cornerstone of Online Video&#8221; &#8212; Association of Canadian Advertisers\" data-secret=\"fOSyW0nD4h\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"By Grant le Riche, Managing Director, TubeMogul July 1st \u2013 the day that the MRC (Media Rating Council) in the US announced the standard for online video viewability \u2013 is now five months in the rearview. So what do we have to show for it? Well, we know that a \u201cviewable\u201d video impression is one [&hellip;]","thumbnail_url":"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2009\/12\/Grant-le-Riche-150x150.jpg"}