{"version":"1.0","provider_name":"Association of Canadian Advertisers","provider_url":"https:\/\/acaweb.ca\/en","author_name":"ACA Team","author_url":"https:\/\/acaweb.ca\/en\/author\/webadmin\/","title":"Transparency in digital advertising \u2013 more than a buzzword | Association of Canadian Advertisers","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"JpC29rSJ4O\"><a href=\"https:\/\/acaweb.ca\/en\/2014\/transparency-in-digital-advertising-more-than-a-buzzword\/\">Transparency in digital advertising \u2013 more than a buzzword<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/acaweb.ca\/en\/2014\/transparency-in-digital-advertising-more-than-a-buzzword\/embed\/#?secret=JpC29rSJ4O\" width=\"600\" height=\"338\" title=\"&#8220;Transparency in digital advertising \u2013 more than a buzzword&#8221; &#8212; Association of Canadian Advertisers\" data-secret=\"JpC29rSJ4O\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"In my role running Research at AudienceScience, I spend a lot of time talking to advertisers. While in most cases, their challenges, pain points, strategies, and goals broadly differ, the one term I am now consistently hearing out of the mouths of advertisers globally is \u201ctransparency.\u201d From where I sit, \u201ctransparency\u201d is the advertising buzzword of 2014 and advertisers are actively seeking how they can get more of it.  Not that advertisers asking for transparency is something new. Nearly all advertisers have some guarantee of transparency written into their agency contracts and smart advertisers have long known that transparency is essential to understanding what\u2019s working, what isn\u2019t, and how their organizations can improve their media spending.","thumbnail_url":"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2009\/12\/AudienceScience-077WhiteLrgRes-150x150.jpg"}