1.0Association of Canadian Advertisershttps://acaweb.ca/enACA Teamhttps://acaweb.ca/en/author/webadmin/WARC Brand Purpose Report | Association of Canadian Advertisersrich600338<blockquote class="wp-embedded-content" data-secret="Lp9gmARieH"><a href="https://acaweb.ca/en/resource/warc-brand-purpose-report/">WARC Brand Purpose Report</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://acaweb.ca/en/resource/warc-brand-purpose-report/embed/#?secret=Lp9gmARieH" width="600" height="338" title="“WARC Brand Purpose Report” — Association of Canadian Advertisers" data-secret="Lp9gmARieH" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
/* <![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
/* ]]> */
</script>
https://acaweb.ca/en/wp-content/uploads/sites/2/2018/08/Brand-Purpose-Report_v3_Page_01-250x176.jpg250176(2017) The Brand Purpose Report analyses trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Brand Purpose category of the 2017 WARC Awards.