1.0Association of Canadian Advertisershttps://acaweb.ca/entimatghostdevhttps://acaweb.ca/en/author/timatghostdev/rich600338<blockquote class="wp-embedded-content" data-secret="4uHmTHrKbO"><a href="https://acaweb.ca/en/leadership/online-behavioural-advertising/">Online Interest-based Advertising</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://acaweb.ca/en/leadership/online-behavioural-advertising/embed/#?secret=4uHmTHrKbO" width="600" height="338" title="“Online Interest-based Advertising” — Association of Canadian Advertisers" data-secret="4uHmTHrKbO" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Online Interest-based Advertising (IBA) uses information collected across multiple websites that users visit to predict their preferences and to show them ads that are most likely to be of interest to them. Marketers are aware of the concerns of some Canadians regarding the effects of IBA on their privacy and fully acknowledge obligations under the […]