1.0Association of Canadian Advertisershttps://acaweb.ca/enACA Teamhttps://acaweb.ca/en/author/webadmin/A Brief Perspective | Association of Canadian Advertisersrich600338<blockquote class="wp-embedded-content" data-secret="O5Eu3BOQzx"><a href="https://acaweb.ca/en/events/a-brief-perspective/">A Brief Perspective</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://acaweb.ca/en/events/a-brief-perspective/embed/#?secret=O5Eu3BOQzx" width="600" height="338" title="“A Brief Perspective” — Association of Canadian Advertisers" data-secret="O5Eu3BOQzx" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://acaweb.ca/en/wp-content/uploads/sites/2/2022/01/hal-gatewood-unsplash.jpg640427In the client-agency relationship, there are few processes as fraught with tension, or filled with potential pitfalls, as the briefing process. It can feel like every step from client brief to creative brief to creative output holds an opportunity for disagreement, misunderstanding or worse. But it doesn't have to be this way.