1.0Association of Canadian Advertisershttps://acaweb.ca/enSean Goodallhttps://acaweb.ca/en/author/seangoodall/rich600338<blockquote class="wp-embedded-content" data-secret="1R7TGWfS9J"><a href="https://acaweb.ca/en/2017/how-to-navigate-the-influencer-relationship/">How To Navigate The Influencer Relationship</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://acaweb.ca/en/2017/how-to-navigate-the-influencer-relationship/embed/#?secret=1R7TGWfS9J" width="600" height="338" title="“How To Navigate The Influencer Relationship” — Association of Canadian Advertisers" data-secret="1R7TGWfS9J" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Reaching a target audience through a well-known personality is not a new tactic for marketers, but where influencer marketing may seem familiar, the tactical application of it is what differs significantly and can ultimately lead to the success or the demise of a campaign. EMarketer reported that 48% of brands plan to increase their influencer […]