1.0Association of Canadian Advertisershttps://acaweb.ca/engrantlericheenhttps://acaweb.ca/en/author/grantlericheen/Defining ‘Cross-Screen’ Advertising | Association of Canadian Advertisersrich600338<blockquote class="wp-embedded-content" data-secret="WiDdRwozht"><a href="https://acaweb.ca/en/2015/defining-cross-screen-advertising/">Defining ‘Cross-Screen’ Advertising</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://acaweb.ca/en/2015/defining-cross-screen-advertising/embed/#?secret=WiDdRwozht" width="600" height="338" title="“Defining ‘Cross-Screen’ Advertising” — Association of Canadian Advertisers" data-secret="WiDdRwozht" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Earlier this quarter eMarketer published a report estimating that one out of every three ad dollars spent in Canada in 2015 will go towards digital, with mobile in particular, set to grow exponentially in the next few years. The confluence of this mobile-fueled digital growth and the recent rise of automated TV buying have minted […]http://www.acaweb.ca/en/wp-content/uploads/sites/2/2015/06/grant-le-riche.jpg