Webinars

September 22, 2021

Optimizing Addressable TV in a Cookieless World

With third-party data being increasingly difficult to obtain, how can advertisers make the most of addressable TV, a powerful advertising medium that leverages data and targeting at the household level? Furthermore, what should advertisers know about the Canadian market to advertise effectively using this medium?

Join addressable TV expert and Finecast’s SVP, Veerle De Lombaerde, as she delivers…

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With third-party data being increasingly difficult to obtain, how can advertisers make the most of addressable TV, a powerful advertising medium that leverages data and targeting at the household level? Furthermore, what should advertisers know about the Canadian market to advertise effectively using this medium?

Join addressable TV expert and Finecast’s SVP, Veerle De Lombaerde, as she delivers a follow-up presentation to her 2020 webinar, Addressable TV 101: Unlock the Power of this Growing Medium.

In this webinar Veerle will present research on the current addressable TV market, including some of the latest market trends and will answer questions around the true scale of the addressable TV opportunity. She will also demonstrate how Finecast’s audience planning tool helps advertisers discover and target niche audiences, understand their scale and the opportunity associated to the audience.

Presenter: Veerle De Lombaerde, Senior Vice-President, Finecast
Date: Wednesday, September 22, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Veerle De Lombaerde, GroupMVeerle De Lombaerde, Senior Vice-President, Finecast

Over the course of her career in positions spanning operations, product and business development, Veerle has made a name for herself through her multifaceted understanding of the opportunities and capabilities that data and analytics can unlock within our evolving media landscape. Her exceptional capacity to simplify and streamline incredibly complex ideas and strategies has led to tremendous success inspiring changes of thinking and approach.

Today, in her role leading Finecast in Canada (which she and her team launched mere weeks before COVID hit), she has become the go-to expert when it comes to understanding connected and Addressable Television and the advertising products that come with them.

 

Events

September 21, 2021

Supported Event

The Future of Cross-Platform Audience Analytics

Audience measurement remains among the top marketing research services demanded by clients in North America according to the ESOMAR Global Market Research Report. The pandemic saw a surge in cross-platform media adoption, even as trust in media waned, as the pace and velocity of information (and misinformation) grew.

This two-hour webinar, presented by the Canadian Research Insights Council, will feature leaders in unique roles in data, insights and analytics, to help us understand the future of…

Register

Audience measurement remains among the top marketing research services demanded by clients in North America according to the ESOMAR Global Market Research Report. The pandemic saw a surge in cross-platform media adoption, even as trust in media waned, as the pace and velocity of information (and misinformation) grew.

This two-hour webinar, presented by the Canadian Research Insights Council, will feature leaders in unique roles in data, insights and analytics, to help us understand the future of audience measurement from traditional channels to digital behaviours (active and passive).

The presenters will discuss the opportunities and challenges of cross-platform audience measurement as cross-platform viewing continues to soar. With the goal of improving advertising effectiveness, the presenters will discuss topics such as methodological innovation design, client objectives, product outcomes, targeting audiences and respondents, and maintaining and growing consumer bases.

How can we ensure reliable and effective measurement, sifting the “signal from the noise” in the big data of audience analytics?

Where should organizations and individuals focus their innovation, spending and up-skilling efforts as some audiences become harder to measure than others?

Speakers:

  • Judy Davey, Vice President, Media Policy and Marketing Capabilities, ACA
  • Josh Cormie, Executive Vice President, Audience Measurement Service Line Lead, Ipsos Canada
  • Catherine Malo, Senior Vice President, Cross-Media Business Development & Communications, Numeris
  • Alexander Johnston , Manager, Audience Insights Specialist, Royal Ontario Museum

Host and Moderator: Arundati Dandapani, Chief Editor & Intelligence Officer of Canadian Research Insights Council and COO of the Certified Analytics and Insights Professionals of Canada

Format: Each presenting team will speak for 10-15 minutes followed by a moderated discussion and Q&A.

Date: Tuesday, September 21, 2021
Time: 12:00 – 2 h ET

Register

Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.