April 30, 2023

The Global DEI Census 2023

Add your voice to marketing's only global survey.

Help us make the marketing and advertising industry a better place for everyone. Starting on March 15, take our 15-minute anonymous survey and share with us, in complete anonymity, your experiences of working in the industry.

What is the ask?

The global advertising and marketing industry is holding a mirror up to itself – and we need your help.

We ask for 15 minutes of your time to respond to this global survey and share your lived experience at your place of work. It does not matter who you work for, what your title is or where you’re based.

Hearing the views of as many people as possible is crucial to our efforts to make our industry more diverse, equitable and inclusive.

Responses are entirely anonymous and cannot be traced back to respondents.

Complete Survey

The data will help inform an action plan for change and we will rerun this research to measure progress.

About the Global DEI Census

In 2021, in the context of our inaugural industry census, 1 in 7 people said they would likely leave the advertising and marketing industry on the back of a lack of diversity and inclusion. The industry is facing one of its worst talent crises.

Between March 15 and April 30, the industry is rallying again behind another Global DEI Census – the only independent, global survey of the marketing industry.

Building on the successful inaugural census of 2021, this new research will not only give us a more comprehensive benchmark of people’s sense of belonging and absence of discrimination in our industry, but it will also enable us to monitor progress.

The initiative is supported by WFA, VoxComm, Campaign, Kantar, Advertising Week, Cannes Lions, Effie Worldwide, IAA, Global Web Index (GWI) and, as well as over a hundred other industry organisations.

In Canada, the Association of Canadian Advertisers (ACA) is leading the initiative and has partnered with Ad Standards, Association des agences de communication créative (A2C), Canadian Directors Media Council (CMDC), Digital Advertising Alliance of Canada (DAAC), Grenier aux Nouvelles, IAB Canada, the Multicultural Marketing Alliance of Canada (MMAC), thinkTV, and media partners Strategy and Marketing News Canada, to help spread the word.

The Census will cover 33 markets in-depth, however anyone, irrespective of where they are located, can add their voice to the effort. These markets include Argentina, Brazil, Canada, Finland, Germany, Greece, Hong Kong, SAR, Italy, Ireland, India, Japan, Malaysia, New Zealand, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, the Gulf Cooperation Council (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE), and the USA. The survey will also run alongside UK’s All In Survey, led by the Advertising Association, IPA and ISBA.


More than 100 organisations operating at global, regional and local level have joined forces to run this research. That makes this effort one of the biggest collaborations in the history of the global marketing industry.

Complete Survey


August 17, 2022

Supported Event

Smart Targeting: An Exclusive Ehrenberg-Bass Seminar

You are invited to join our exclusive seminar with Dr. Rachel Kennedy – available only to ACA members – who will showcase the institute’s award-winning research into Brand segmentation, reveal the little-known traps of targeting, and provide guidelines for getting targeting right.

In an era of accountability and media fragmentation, some targeting makes sense. But like adding salt to a dish, too much is as bad as too little.

It’s easy to get targeting wrong: The researchers at the Ehrenberg-Bass Institute have done extensive research into the best targeting techniques.

You are invited to join our exclusive seminar with Dr. Rachel Kennedy – available only to ACA members – who will showcase the institute’s award-winning research into Brand segmentation, reveal the little-known traps of targeting, and provide guidelines for getting targeting right.

Date: August 17, 2022
Time: 3:30 – 5:00 p.m. ET

NOTE: This is a live webinar and will not be recorded; this invite is not transferrable.

For members only:

Password: thinktvAugust

Register Now

Presenter: Professor Rachel Kennedy, Associate Director, Ehrenberg-Bass Institute for Marketing Science

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Rachel Kennedy headshot Dr. Rachel Kennedy, Associate Director, Ehrenberg-Bass Institute

Dr. Kennedy is one of the founding members of the Ehrenberg-Bass Institute.  She has been involved in a wide variety of market research projects and has educated thousands of marketers and senior leaders around the world on what marketing science can teach us, and what it means for growth.

Dr. Kennedy has been recognized as one of “Advertising’s Big Thinkers” by the Advertising Association (UK) and ranks globally in the top one percent of advertising researchers. She has been awarded a number of prestigious awards, including the Incorporated Society of British Advertisers (ISBA), for a paper which best increases understanding of the way in which advertising works.

Dr. Kennedy is a regular speaker on the global stage, including Cannes Lions, Advertising Research Foundation (ARF) and WARC events, and has presented to and worked with many of the world’s biggest brands on implementing evidence-based practice.


Customized Courses

ACA can tailor its courses to meet your team’s needs, whether that’s a group of 6 or a classroom of 30, a 60-minute lecture or a day-long seminar featuring multiple expert speakers, at the ACA, your offices or another venue of your choosing.