Tag: TubeMogul

Why A Major Hurdle To Mobile Ad Investment Just Got Easier To Clear

September 19th, 2016 | danatoering, Managing Director, TubeMogul

The “year of mobile” isn’t a real thing. Remember how 2010, ’11, ’12, ’13 and ’14 were all supposed to be the year of mobile? One need only look at this year’s major news stories as evidence that the way that we consume and produce media has irrevocably changed: every year for the foreseeable future […]

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What Might Advertising Look Like In A Post Ad-Blocked World?

April 14th, 2016 | Matthew Chung, Manager, Communications and Content

Who has the legitimacy to set the standard for what is or is not an acceptable ad? It was a question pondered recently at Marketing Magazine’s Ad-Tech Canada conference in Toronto, during a sometimes tense panel about ad blocking (and how marketers should respond to the practice) featuring representatives of Adblock Plus, ad-block measurement company […]

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Experimental Design: Measuring Media Effectiveness

February 4th, 2016 | grantlericheen, Managing Director, Canada, TubeMogul

Advertisers are obsessed with measurement – and for good reason: you can’t improve what you can’t count. For a long time, media measurement was relatively simple: how many people did my ad reach, and how many ads did those people see? This became the basis of the gross rating point (GRP), which became the currency […]

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[Forecasting 2016] Programmatic TV’s Ready For Prime Time

December 3rd, 2015 | ACA Team,

With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. Leading off is Grant Le Riche, Managing Director, TubeMogul Canada. Perhaps the only thing that the advertising industry enjoys more than celebrating past work is guessing what will happen in the future. […]

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Programmatic Perspectives: The Ad Blocking Hype is Overblown

October 22nd, 2015 | grantlericheen, Managing Director, Canada, TubeMogul

Ad-blocking technology is the latest in a list of concerns for digital marketers, joining the likes of click-fraud and viewability and lack of transparency in programmatic digital puchasing. But Grant Le Riche, Managing Director, Canada for programmatic ad-software company TubeMogul, argues that, when it comes to ad blockers, there isn’t as much cause for alarm. […]

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Programmatic Perspective: The Cross-Screen Dream

September 10th, 2015 | grantlericheen, Managing Director, Canada, TubeMogul

Earlier this summer, TubeMogul’s Managing Director, Canada, Grant Le Riche ran through the nuances of “cross-screen, explaining that with the application of programmatic principles to linear TV, “cross-screen” is increasingly interpreted as including digital and traditional media properties. Our understanding of “cross-screen advertising” has shifted to more accurately reflect this. The follow-up column below takes […]

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