Blog

The “year of mobile” isn’t a real thing. Remember how 2010, ’11, ’12, ’13 and ’14 were all supposed to be the year of mobile? One need only look at this year’s major news stories as evidence that the way that we consume and produce media has irrevocably changed: every year for the foreseeable future […]

Who has the legitimacy to set the standard for what is or is not an acceptable ad? It was a question pondered recently at Marketing Magazine’s Ad-Tech Canada conference in Toronto, during a sometimes tense panel about ad blocking (and how marketers should respond to the practice) featuring representatives of Adblock Plus, ad-block measurement company […]

Advertisers are obsessed with measurement – and for good reason: you can’t improve what you can’t count. For a long time, media measurement was relatively simple: how many people did my ad reach, and how many ads did those people see? This became the basis of the gross rating point (GRP), which became the currency […]

With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. Leading off is Grant Le Riche, Managing Director, TubeMogul Canada. Perhaps the only thing that the advertising industry enjoys more than celebrating past work is guessing what will happen in the future. […]

Ad-blocking technology is the latest in a list of concerns for digital marketers, joining the likes of click-fraud and viewability and lack of transparency in programmatic digital puchasing. But Grant Le Riche, Managing Director, Canada for programmatic ad-software company TubeMogul, argues that, when it comes to ad blockers, there isn’t as much cause for alarm. […]

Earlier this summer, TubeMogul’s Managing Director, Canada, Grant Le Riche ran through the nuances of “cross-screen, explaining that with the application of programmatic principles to linear TV, “cross-screen” is increasingly interpreted as including digital and traditional media properties. Our understanding of “cross-screen advertising” has shifted to more accurately reflect this. The follow-up column below takes […]