Tag: Social Media Marketing


How to avoid one of the biggest mistakes in social media marketing

December 1st, 2021 | Shazia Khan, Social Media Strategist, Globe Content Studio

Social media is no longer a fresh-faced rookie on the marketing scene – a fun, easy and effective way to get your name out there – it’s now a primary business engine. We rely on it to generate leads, push sales, provide customer service and analyze complex data.

Globe Content Studio, as a division of a major news outlet that reaches 20 million Canadians a month, has worked with a broad array of advertisers across every industry. We’ve learned how they think about, execute and extract value from social platforms, which means we’ve seen a lot of what works …and what doesn’t.

Many brands both large or small, in fintech or flower arranging, online or IRL, tend to make the same social media missteps. Which isn’t surprising, especially in 2021. But here’s the biggest one – and how you can avoid it.

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The Social Cauldron: Brewing Up Content Marketing Success

July 14th, 2015 | Jen Evans, Marketing Futurist

If you’ve drunk the content-marketing Kool-Aid, you might be feeling a bit perplexed right now. It’s a confusing time for content marketers: the social landscape is shifting ever more heavily to social ads. But organic posts seem to drive a different kind of result, one that is strictly focused on the quality of the content, […]

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The key to engagement: four tips on making the most of shared media

January 27th, 2014 | ACA Team,

By Ben Kelly, President and Chief Strategy Officer at Niche (Niche) In the media-verse, there have traditionally been 3 media channels: Earned, Paid, and Owned. However, a new media channel has emerged in recent years, called Shared Media, and, while still a fresh and untapped frontier, it has the potential to rival the other media […]

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