Tag: Smart targeting

Finding Your Audience In A Changing Demographic

July 28th, 2022 | darrenmcalmont, Manager, Communications & Content, Association of Canadian Advertisers

The pandemic has not only disrupted our behaviour, but the audiences marketers used to target have also changed, and they will continue to undergo change in the coming years. As marketers, we need to constantly stay abreast with who the population is so that we can make good decisions about the stories we want to tell, but more importantly, how we are going to reach the people we want to tell the stories to.

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