Tag: Online marketing

Big Data: Friend or Foe of Digital Advertising?

February 18th, 2014 | ACA Team,

By ACA Staff Five Ways Marketers Should Use Digital Big Data to Their Advantage It was just this past November at ACA’s Annual Conference that Gian Fulgoni, Founder of comScore’s Media Metrix, announced that his company’s multi-platform online measurement tool was coming to Canada. Marketers would soon have access to seemingly endless amounts of data […]

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Consumers Don’t Create Brands, Brands Create Brands!

January 7th, 2014 | tonyatilia, Partner, Maxim Partners Inc.

Let’s stop the craziness.

After sitting on the sidelines attending a variety of industry conferences over the past five years and listening to more than one pundit state emphatically that companies don’t create brands customers do, it’s time to call balderdash.

Times have changed but brand creation has not. If companies have relegated the creation, management and nourishing of brands to consumers I’d argue they’re just plain lazy.

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The New Rules of Engagement: In Conversation with Geoff Ramsey

October 2nd, 2013 | ACA Team,

By Randy Scotland, ACA When Geoff Ramsey talks, smart marketers listen up ‒ with good reason. With his grip on the latest research trends and best practices, the chairman of eMarketer offers a rich understanding and big-picture perspective of the digital landscape and its impact on marketing and media. In the following interview, Ramsey, who […]

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New Self-regulatory Program For Online Behavioural Advertising

September 5th, 2013 | ACA Team,

By Bob Reaume, ACA A new self-regulatory program for Online Behavioural Advertising (OBA) has been developed for Canada. OBA involves tracking consumers’ online activities in order to deliver advertisements targeted to their inferred interests. It has proven to be quite an effective method of advertising.

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