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Podcasts are an increasingly valuable channel for brands looking to reach an attractive, hard-to-reach Canadian audience of engaged consumers who are very receptive to advertising.

More than five years into our media transformation, it was right time we began to look at the things we’ve learned, the gains we’ve made and the challenges we’ve faced. With this article, we wanted to share our key takeaways from the past five years.

Marketing has always been a challenging profession, but no more so than now. During this unprecedented time, marketers face greater downward pressure on budgets and an increased demand for immediate returns-on-investment. How can marketers balance the concerns of the boardroom with the reality of building and maintaining a strong brand? To answer that question – and a few more – thinktv welcomed a stellar line-up of marketing experts at our third annual Media, Marketing & Effectiveness event.

If you missed it, be sure to check out the videos. In the meantime, here are some highlights…

With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. Leading off is Grant Le Riche, Managing Director, TubeMogul Canada. Perhaps the only thing that the advertising industry enjoys more than celebrating past work is guessing what will happen in the future. […]

Canadians are consuming more media than ever before. Although the weather as of late has made me wonder if I’m single-handedly driving up our national average with my Netflix binging, turns out that’s not the case. Canadians not only have more opportunities to consume content through the ever-expanding number of connected devices at their disposal, […]

The ACA is pleased with the decision announced by the CRTC to allow national advertising on two of CBC’s radio networks, Radio 2 and Espace Musique. For details, view our media release.