Tag: Demographics


Finding Your Audience In A Changing Demographic

July 28th, 2022 | darrenmcalmont, Digital Marketing Specialist, Association of Canadian Advertisers

The pandemic has not only disrupted our behaviour, but the audiences marketers used to target have also changed, and they will continue to undergo change in the coming years. As marketers, we need to constantly stay abreast with who the population is so that we can make good decisions about the stories we want to tell, but more importantly, how we are going to reach the people we want to tell the stories to.

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Why The Ad Industry Needs More Accurate Data

January 9th, 2018 | Matthew Chung, Manager, Communications and Content

As the industry rolls into 2018, ACA spoke with comScore Canada’s General Manager, Brent Bernie; Bryan Segal, VP and Darrick Li, Senior Director, Sales, to ask them to take one last look back at 2017 and share goals for the year ahead. Read on for their advice to marketers for 2018.

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What Millennials And The Lilliputians Have In Common

February 23rd, 2017 | Rob Young, SVP Director of Insights and Analytics, PHD Canada

In 1726, Jonathan Swift’s Gulliver’s Travels was published in a safe and strictly edited form, but thankfully, this deeply satirical manuscript was published later in its original, unedited form in 1735. Gulliver, our travelling protagonist, observed strange and imagined countries, and at one point he was held prisoner by a race of tiny people he […]

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