Tag: advertising spend in Canada by category and media type
It’s not new news that the pandemic upended every facet of consumer behavior – from travel regulations to entertainment shifts, and home DIY projects. But while society today operates in more of a post-pandemic fashion, many Canadian brands and advertisers are still coping with its impact – especially when it comes to advertising.
However, ad spending in Canada 1H 2023 said otherwise. And while the numbers may have been smaller compared to those from before the pandemic, the story is promising.Read More