Canadian Advertisers & Marketers Survey
How CPG & Service Brand Marketers are Facing Current Challenges
The Global DEI Census 2023: Canada Summary Report
This report identifies key challenges around ethnicity, disability, family status, age and gender in the Canadian marketing industry in 2023.
Marketing and Sustainability: Closing the Gaps
(2021)
This global study, with Canada-specific results, examines the state of sustainability agendas within organizations and the role of the marketing function in relation to those agendas.
The CMO Conundrum and the Search for the Unicorn Marketer
(2020)
This global study, with Canadian-specific results, examines the current and future challenges today’s marketers face and what CMOs need to succeed into the 2020s.
The Bottom Line On Bot Fraud
A Canadian Study Into Invalid Traffic (2017)
This report covers the breadth and depth of invalid traffic through ad fraud in Canada and provides guidance on how marketers can protect themselves against this type of fraud.
Programmatic: Seeing Through The Financial Fog
An In-Market Analysis Of Programmatic Media At The Transaction Level (2017)
This study presents a data-drive fact base around the economics of programmatic media trading and suggest steps to help all marketers take greater control of their programmatic investments.