Media Rating Council Brand Safety Guidelines

MRC Brand Safety Reference Guide

Key Questions to Ask Suppliers and Vendors (2020)

This two-page reference document developed by the Media Rating Council outlines ten questions advertisers should ask their suppliers and vendors to maximize brand safety.

Ad Complaints and Disputes Report 2019 cover

Ad Complaints Report

Ad Standards (2020)

Ad Standards releases a report compiling case summaries of consumer complaints about advertising that were recently upheld by Standards Councils (Councils) in 2019.

Canadian Sponsorship Landscape Study 2019

Canadian Sponsorship Landscape Study

The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.

2018-2019 Bot Baseline Fraud in Digital Advertising by ANA and White Ops

White Ops & ANA 2018-2019 Bot Baseline Report

White Ops & ANA (2019)

White Ops and the ANA have teamed up to create the Bot Baseline Report, a study of the prevalence of sophisticated invalid traffic (SIVT) at some of the world’s biggest brands.

WARC Brand Purpose Report 2017 cover

WARC Brand Purpose Report


The Brand Purpose Report analyses trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Brand Purpose category of the 2017 WARC Awards.

WARC Toolkit 2018 cover - how brands can respond to the year's biggest challenges

WARC Toolkit 2018


See how brands can respond to the year's biggest challenges, with findings from WARC’s Toolkit survey.

The Value of Advertising cover

Value of Advertising

Report (2017)

This report by World Federation of Advertisers isolates the economic and social contribution of advertising and highlights its ability to drive economic growth.

CMDC Media Digest cover

CMDC Media Digest

A Definitive Source For The Media Marketplace (2017)

CMDC’s 2016/17 Media Digest is a one-stop shop for media information.