Canadian Sponsorship Landscape Study 2019

Canadian Sponsorship Landscape Study

The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.

Ad Complaints Report 2018 (cover)

Ad Complaints Report 2018

Ad Standards (2019)

Ad Standards releases a report compiling case summaries of consumer complaints about advertising that were recently upheld by Standards Councils (Councils) in 2018.

2018-2019 Bot Baseline Fraud in Digital Advertising by ANA and White Ops

White Ops & ANA 2018-2019 Bot Baseline Report

White Ops & ANA (2019)

White Ops and the ANA have teamed up to create the Bot Baseline Report, a study of the prevalence of sophisticated invalid traffic (SIVT) at some of the world’s biggest brands.

IPSOS most influential brands in Canada 2018

Ipsos Most Influential Brands in Canada 2018

Ipsos (2018)

The Most Influential Brands study unveils and ranks the most influential brands in Canada, and offer a case study perspective on the dimensions that drive each brand’s influence.

WARC Brand Purpose Report 2017 cover

WARC Brand Purpose Report

(2017)

The Brand Purpose Report analyses trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Brand Purpose category of the 2017 WARC Awards.

WARC Toolkit 2018 cover - how brands can respond to the year's biggest challenges

WARC Toolkit 2018

(2017)

See how brands can respond to the year's biggest challenges, with findings from WARC’s Toolkit survey.

11th Annual Canadian Sponsorship Landscape Study

Canadian Sponsorship Landscape Study

Summary report (2017)

The Canadian Sponsorship Landscape Study provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry.

Value of Advertising

Report (2017)

This report by World Federation of Advertisers isolates the economic and social contribution of advertising and highlights its ability to drive economic growth.

CMDC Media Digest

A Definitive Source For The Media Marketplace (2017)

CMDC’s 2016/17 Media Digest is a one-stop shop for media information.