Industry Studies

For several years, Forde & Semple Mediaworks has conducted an inflation survey across the top media agencies in Canada to provide an industry forecast view of media inflation for the upcoming year. This effort, along with our industry-leading media auditing service, is geared to helping advertisers to understand how their media activity is impacted by evolving changes in the media marketplace.

(2021)

This annual study measures and ranks the level of influence of today’s brands in Canada and the world.

(2020)

This annual study measures and ranks the level of influence of today’s brands in Canada and the world.

(2021)

This toolkit is a series of 6 reports focused on specific strategy and planning components marketers can use to successfully navigate the 2022 year.

Advertising Standards Canada (2020)

These guidelines illustrate best practices for influencer marketing disclosure.

(August 2020)

This advisory provides insight and analysis of the complaints Ad Standards received about advertising related to the COVID-19 pandemic.

Key Questions to Ask Suppliers and Vendors (2020)

This two-page reference document developed by the Media Rating Council outlines ten questions advertisers should ask their suppliers and vendors to maximize brand safety.

Ad Standards (2020)

Ad Standards releases a report compiling case summaries of consumer complaints about advertising that were recently upheld by Standards Councils (Councils) in 2019.

Executive Summary (May 2020)

This landmark study from UK advertising association, ISBA, provides an end-to-end view of the programmatic supply chain.

(2019)

This annual study measures and ranks the level of influence of today’s brands in Canada and the world.

The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.

White Ops & ANA (2019)

White Ops and the ANA have teamed up to create the Bot Baseline Report, a study of the prevalence of sophisticated invalid traffic (SIVT) at some of the world’s biggest brands.

(2017)

The Brand Purpose Report analyses trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Brand Purpose category of the 2017 WARC Awards.

comScore (2018)

comScore provides a snapshot of the changing digital media landscape around the world here at home.

Report (2017)

This report by World Federation of Advertisers isolates the economic and social contribution of advertising and highlights its ability to drive economic growth.

A Definitive Source For The Media Marketplace (2017)

CMDC’s 2016/17 Media Digest is a one-stop shop for media information.