Industry Studies Archives | Association of Canadian Advertisers

WARC Marketer’s Toolkit 2022

(2021)

This toolkit is a series of 6 reports focused on specific strategy and planning components marketers can use to successfully navigate the 2022 year.

Influencer Marketing Steering Committee Disclosure Guidelines

Advertising Standards Canada (2020)

These guidelines illustrate best practices for influencer marketing disclosure.

Ad-Complaints-During-the-COVID-19-Pandemic

(August 2020)

This advisory provides insight and analysis of the complaints Ad Standards received about advertising related to the COVID-19 pandemic.

MRC Brand Safety Reference Guide

Key Questions to Ask Suppliers and Vendors (2020)

This two-page reference document developed by the Media Rating Council outlines ten questions advertisers should ask their suppliers and vendors to maximize brand safety.

Ad Complaints and Disputes Report 2019 cover

Ad Complaints Report

Ad Standards (2020)

Ad Standards releases a report compiling case summaries of consumer complaints about advertising that were recently upheld by Standards Councils (Councils) in 2019.

ISBA Programmatic Supply Chain Transparency Study

Executive Summary (May 2020)

This landmark study from UK advertising association, ISBA, provides an end-to-end view of the programmatic supply chain.

The Most Influential Brands in Canada

(2019)

This annual study measures and ranks the level of influence of today’s brands in Canada and the world.

Canadian Sponsorship Landscape Study

The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.