MRC Brand Safety Reference Guide
Key Questions to Ask Suppliers and Vendors (2020)
This two-page reference document developed by the Media Rating Council outlines ten questions advertisers should ask their suppliers and vendors to maximize brand safety.
ISBA Programmatic Supply Chain Transparency Study
Executive Summary (May 2020)
This landmark study from UK advertising association, ISBA, provides an end-to-end view of the programmatic supply chain.
The Most Influential Brands in Canada
(2019)
This annual study measures and ranks the level of influence of today’s brands in Canada and the world.
Canadian Sponsorship Landscape Study
The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.
Sysomos (Meltwater Social): Social Media Marketing For Everybody
Sysomos (Meltwater Social) (2019)
Meltwater Social put together this free ebook giving B2B or B2C marketers a complete overview of everything one needs to know to be successful at social media marketing.
Ad Complaints Report 2018
Ad Standards (2019)
Ad Standards releases a report compiling case summaries of consumer complaints about advertising that were recently upheld by Standards Councils (Councils) in 2018.
White Ops & ANA 2018-2019 Bot Baseline Report
White Ops & ANA (2019)
White Ops and the ANA have teamed up to create the Bot Baseline Report, a study of the prevalence of sophisticated invalid traffic (SIVT) at some of the world’s biggest brands.
WARC Brand Purpose Report
(2017)
The Brand Purpose Report analyses trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Brand Purpose category of the 2017 WARC Awards.
Influencer Marketing Steering Committee Disclosure Guidelines
Advertising Standards Canada (2018)
These guidelines illustrate best practices for influencer marketing disclosure.
Global Digital Future In Focus
comScore (2018)
comScore provides a snapshot of the changing digital media landscape around the world here at home.
WARC Toolkit 2018
(2017)
See how brands can respond to the year's biggest challenges, with findings from WARC’s Toolkit survey.
Canadian Sponsorship Landscape Study
Summary report (2017)
The Canadian Sponsorship Landscape Study provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry.
Value of Advertising
Report (2017)
This report by World Federation of Advertisers isolates the economic and social contribution of advertising and highlights its ability to drive economic growth.
CMDC Media Digest
A Definitive Source For The Media Marketplace (2017)
CMDC’s 2016/17 Media Digest is a one-stop shop for media information.