Industry Studies

Key Questions to Ask Suppliers and Vendors (2020)

This two-page reference document developed by the Media Rating Council outlines ten questions advertisers should ask their suppliers and vendors to maximize brand safety.

Executive Summary (May 2020)

This landmark study from UK advertising association, ISBA, provides an end-to-end view of the programmatic supply chain.

The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.

Sysomos (Meltwater Social) (2019)

Meltwater Social put together this free ebook giving B2B or B2C marketers a complete overview of everything one needs to know to be successful at social media marketing.

Ad Standards (2019)

Ad Standards releases a report compiling case summaries of consumer complaints about advertising that were recently upheld by Standards Councils (Councils) in 2018.

White Ops & ANA (2019)

White Ops and the ANA have teamed up to create the Bot Baseline Report, a study of the prevalence of sophisticated invalid traffic (SIVT) at some of the world’s biggest brands.

Ipsos (2018)

The Most Influential Brands study unveils and ranks the most influential brands in Canada, and offer a case study perspective on the dimensions that drive each brand’s influence.

(2017)

The Brand Purpose Report analyses trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Brand Purpose category of the 2017 WARC Awards.

Advertising Standards Canada (2018)

These guidelines illustrate best practices for influencer marketing disclosure.

comScore (2018)

comScore provides a snapshot of the changing digital media landscape around the world here at home.

(2017)

See how brands can respond to the year's biggest challenges, with findings from WARC’s Toolkit survey.

Summary report (2017)

The Canadian Sponsorship Landscape Study provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry.

Report (2017)

This report by World Federation of Advertisers isolates the economic and social contribution of advertising and highlights its ability to drive economic growth.

A Definitive Source For The Media Marketplace (2017)

CMDC’s 2016/17 Media Digest is a one-stop shop for media information.