WARC Marketer’s Toolkit 2022


This toolkit is a series of 6 reports focused on specific strategy and planning components marketers can use to successfully navigate the 2022 year.

2021 Diversity & Representation Guide

Diversity & Representation

Guide to potential areas for bias in the creative process (2021)

This Guide tackles diversity and representation issues through the entire creative process, from defining the business and brand challenges to evaluation and analysis.

The Bottom Line On Bot Fraud

The Bottom Line On Bot Fraud

A Canadian Study Into Invalid Traffic (2017)

This report covers the breadth and depth of invalid traffic through ad fraud in Canada and provides guidance on how marketers can protect themselves against this type of fraud.