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Sustainable Marketing 2030: A Sustainable Growth Framework for Marketing The key to sustainable marketing lies in advocating for and adopting circular principles in every aspect of the discipline. Based on the findings of this study, the circular marketing growth framework is designed to reimagine marketing’s role within the business and in society, to help make […]

Ritson’s Recession Playbook 9 steps marketers should take to survive the dark times ahead. Download the Report

Ebiquity Canada has just released its 2023 media inflation report. Continued upward pressures are noted on key media.

Canadians and Inflation: The current inflation cycle will hurt the most vulnerable Canadians the most. And not just because of economic disadvantage. Psychological factors play a part as well.

This document represents the Media Rating Council’s (MRC’s) effort to set standards for data quality and attribution of outcomes (Outcomes referred to generally throughout this document) to ad exposure and engagement as part of its ongoing effort to develop standards for media and advertising measurement.

The results of the WFA's global study into clients and creativity, spanning 34 markets, here we have the Canada-focused report, against regional and global benchmarks to help inform your own potential creative transformation.

This joint WFA and MediaSense study examining global media talent was launched in May 2022 on the back of the Media2025 research which revealed how 56% of brands felt that a skills shortage was holding the industry back.

Guide to potential areas for bias in the creative process (2021)

This Guide tackles diversity and representation issues through the entire creative process, from defining the business and brand challenges to evaluation and analysis.

A Canadian Study Into Invalid Traffic (2017)

This report covers the breadth and depth of invalid traffic through ad fraud in Canada and provides guidance on how marketers can protect themselves against this type of fraud.