This comprehensive study, now in its eleventh year, measures and ranks the level of influence of today’s brands in Canada and the world.
The 2019 Most Influential Brands study was conducted in 16 countries and evaluates 100+ brands in each country, ranking their influence.
The study examines five key dimensions that drive the most influential brands in Canada: trustworthiness, presence, being leading edge, corporate citizenship and engagement. The study ranks brands according to their influence; this year’s study polled a representative sample of over 6,000 Canadians and more than 34,670 citizens worldwide. Survey findings were analyzed geographically, by gender and across generations including Boomers, Gen X, Millennials, and Gen Z.
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