Outlook 2023

Outlook 2022OutLook 2023

These results document media cost inflation/deflation trends for 2022 (Forecasts) and 2023 (Forecasts).

Results are based on the aggregated datasets provided from 9 major media agency groups and consultancies, including: Cortex Media, Dentsu, Ebiquity, Havas, IPG, Mediabrands, Omnicom Media Group, Publicis, Media Path, R3. Data is being provided for a range of media formats, namely:

  • TV Linear (Broadcast & Pay)
  • Connected TV (Streamed)
  • BVOD
  • VOD
  • Addressable TV (linear tv)
  • Social (Display and Video)
  • Digital (Video, Display and Paid Search)
  • E-Commerce
  • OOH
  • Print
  • Radio
  • Cinema

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Have a question?

For questions, please contact:

Judy Davey
Vice President, Media Policy and Marketing Capabilities
(416) 964-2791 / 1-800-565-0109