These results document media cost inflation/deflation trends for 2022 (Forecasts) and 2023 (Forecasts).
Results are based on the aggregated datasets provided from 9 major media agency groups and consultancies, including: Cortex Media, Dentsu, Ebiquity, Havas, IPG, Mediabrands, Omnicom Media Group, Publicis, Media Path, R3. Data is being provided for a range of media formats, namely:
- TV Linear (Broadcast & Pay)
- Connected TV (Streamed)
- Addressable TV (linear tv)
- Social (Display and Video)
- Digital (Video, Display and Paid Search)
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