September 2015, Volume 4, No. 1
This report compares Canadian companies’ comfort level with digital advertising with that of a global sample and identifies priorities for Canadian marketers.
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Executive Summary
September/October 2014, Volume 3, No. 3
The Canadian Sponsorship Landscape Study provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry.
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April/May 2014, Volume 3, No. 2
This report provides a special focus on media transparency.
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January 2014, Volume 3, No. 1
This report provides a special focus on brand “purpose” marketing.
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September/October 2013, Volume 2, No. 3
This report provides a special focus on marketing innovation.
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April 2013, Volume 2, No. 2
This report provides a special focus on video (TV and/or digital media) production.
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January 2013, Volume 2, No. 1
This report continues to track three key indicators – marketers’ expectations regarding sales, consumer confidence and MarCom budget. Special focus is put on mobile and “Big Data.”
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September 2012, Volume 1, No. 3
This report continues to track three key indicators – marketers’ expectations regarding sales, consumer confidence and MarCom budget. Special focus is put on social media platforms.
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May 2012, Volume 1, No. 2
This report continues to track three key indicators – marketers’ expectations regarding sales, consumer confidence and MarCom budget. Special focus is put on organizational structures, digital marketing resources and agency relationships.
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March 2012, Volume 1, No. 1
This report tracks three key indicators – marketers’ expectations regarding sales, consumer confidence and MarCom budget. Special focus is put on organizational headcount, marketing planning cycle lengths and corporate social responsibility.
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Executive Summary