The Global DEI Census: Canada Market Report(2021)

This Canada-specific report provides insight from the first-ever global census on diversity, equity and inclusion (DEI) in the marketing industry. It identifies key challenges around ethnicity, disability, family status, age and gender.

The study was conducted between June and July of 2021 in 27 markets and received over 10,000 responses. In Canada alone there were over 1,400 respondents.

Some key findings from the Canada-specific report:

  • The most common forms of discrimination were reported on the basis of age and family status.
  • There is strong evidence of pay gaps at almost every level of seniority for both gender and ethnicity, but markedly so at the junior levels.
  • Eighty-one percent of respondents agree that their company is actively taking steps to be more diverse and inclusive.

The global research effort was led by the World Federation of Advertisers (WFA) with research firm, Kantar, and spearheaded in Canada by the ACA, with support from its partners.

Download the report


Local partners

A2C | Ad Standards | CMDC | IAB Canada | ICA | MMAC | Pride AM | thinktv

Media partners

Grenier aux nouvelles | strategy

International partners

World Federation of Advertisers | Kantar | Advertising Week | Cannes Lions | campaign | Effie worldwide | GWI | VoxComm

Have a question?

For more information about this publication or to access our confidential advisory services on this or related topics, please contact:

Davina Wong
Director, Membership
(416) 964-3805 ext. 1007 / 1-800-565-0109