2020 Brandspark-ACA Advertisers and Marketers Survey Report CoverReport (2020)

The second annual joint ACA-BrandSpark Canadian Advertisers and Marketers Survey collected perspectives on key trends and strategies from marketers across Canada representing a range of industries as they grappled with the effects of COVID-19 on their businesses.

Learn which marketing strategies Canadian marketers and advertisers are implementing to ensure they are prepared for an uncertain future.

The study answers the following questions and more:

  • How has COVID-19 impacted business performance?
  • How did advertisers adjust their media spend and messaging?
  • How did brands adjust focus on key strategies, including retail support and new innovation?

*You must be an ACA member to access this content.

Download 2020 report
Download 2019 report

Thank you to our partner in this study

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For more information about this publication or to access our confidential advisory services on this or related topics, please contact:

Judy Davey
Vice President, Media Policy and Marketing Capabilities
(416) 964-2791 / 1-800-565-0109 / jdavey at acaweb dot ca