The second annual joint ACA-BrandSpark Canadian Advertisers and Marketers Survey collected perspectives on key trends and strategies from marketers across Canada representing a range of industries as they grappled with the effects of COVID-19 on their businesses.
Learn which marketing strategies Canadian marketers and advertisers are implementing to ensure they are prepared for an uncertain future.
The study answers the following questions and more:
- How has COVID-19 impacted business performance?
- How did advertisers adjust their media spend and messaging?
- How did brands adjust focus on key strategies, including retail support and new innovation?
*You must be an ACA member to access this content.
Thank you to our partner in this study