Investing for Post-Pandemic Brand Success (2021)
The 3rd annual joint ACA-BrandSpark Canadian Advertisers and Marketers Survey collected perspectives on key trends and strategies from marketers across Canada. The survey asked what marketers have prioritized during the second year of the pandemic and how they are preparing for new challenges and investing in the future.
The study answers the following questions and more:
- What strategies are brands prioritizing for continued growth?
- Did advertisers increase media spend and messaging in the past year, and what is their plan for 2022?
- How important was long-term brand building and innovation in 2021?
- Is brand trust a priority, and if so, what are marketers doing to improve it for their brand?
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Thank you to our partner in this study