The joint ACA-BrandSpark Canadian Advertisers and Marketers Survey collected perspectives on key trends and strategies from marketers across Canada representing a range of industries. Learn which trends Canadian marketers and advertisers believe will have the biggest impact in the next few years, and which brand, advertising, and channel strategies they are implementing to ensure they are prepared.
The study answers the following questions and more:
- How are marketers preparing for the increased shift to ecommerce?
- How focused are brands on evolving consumer demands including health & wellness and sustainability?
- How fully have advertisers integrated their digital and traditional media?
*You must be an ACA member to access this content.
Thank you to our partner in this study