Outlook 2022OutLook 2022

These results document media cost inflation/deflation trends for 2021 (Actuals), 2022 (Forecasts) and in the case of US TV, 2023 (Forecasts).

Results are based on data provided from 8 major media agency groups and consultancies. Coverage has now been expanded to 31 of the largest ad spending markets, with data being provided for a range of media formats (TV, CTV, BVOD, Addressable TV, Social, Digital, eCommerce and others).

Some key notes from the document include:

  • High level of inflation for the US TV Upfront Prime market projected for the 2022 broadcast year (+21%). However this is projected to decrease slightly to +14% in 2023.
  • UK Linear TV price inflation has yet to reach single digits. Though it has managed to settle down from an extraordinary year in 2021 (+41%).
  • Patterns of inflation for Digital Video and Display looks set to be very similar YoY in 2022 across most markets.
  • Argentina experienced the highest average inflation rate across all media formats in 2021 and this is expected to rise even higher in 2022.

Download Outlook 2022

Thank you to our partner in creating this report:

Have a question?

For questions, please contact:

Judy Davey
Vice President, Media Policy and Marketing Capabilities
(416) 964-2791 / 1-800-565-0109