Archives: Resources


MRC Brand Safety Reference Guide

July 7th, 2020 | ACA Team, Association of Canadian Advertisers

Media Rating Council Brand Safety Guidelines

Key Questions to Ask Suppliers and Vendors (2020)

This two-page reference document developed by the Media Rating Council outlines ten questions advertisers should ask their suppliers and vendors to maximize brand safety.

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Canadian Advertisers and Marketers Survey

January 16th, 2020 | ACA Team, Association of Canadian Advertisers

Brandspark / ACA 2019 Canadian Advertisers & Marketers Survey

Report (2019)

This survey covers the trends that will have the biggest impact on Canadians in the next few years according to marketers.

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Advertising and Marketing Law in Canada

August 29th, 2019 | ACA Team, Association of Canadian Advertisers

Advertising & Marketing Law in Canada

6th edition

This edition includes important updates on social media advertising practices, including influencers, as well as changes to online behavioural advertising.

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Canadian Sponsorship Landscape Study

June 12th, 2019 | ACA Team, Association of Canadian Advertisers

Canadian Sponsorship Landscape Study 2019

The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.

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