Archives: Resources


Advertising and Marketing Law in Canada

August 29th, 2019 | ACA Team, Association of Canadian Advertisers

Advertising & Marketing Law in Canada

6th edition

This edition includes important updates on social media advertising practices, including influencers, as well as changes to online behavioural advertising.

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Canadian Sponsorship Landscape Study

June 12th, 2019 | ACA Team, Association of Canadian Advertisers

Canadian Sponsorship Landscape Study 2019

The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.

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Ad Complaints Report 2018

June 4th, 2019 | ACA Team, Association of Canadian Advertisers

Ad Complaints Report 2018 (cover)

Ad Standards (2019)

Ad Standards releases a report compiling case summaries of consumer complaints about advertising that were recently upheld by Standards Councils (Councils) in 2018.

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White Ops & ANA 2018-2019 Bot Baseline Report

May 15th, 2019 | ACA Team, Association of Canadian Advertisers

2018-2019 Bot Baseline Fraud in Digital Advertising by ANA and White Ops

White Ops & ANA (2019)

White Ops and the ANA have teamed up to create the Bot Baseline Report, a study of the prevalence of sophisticated invalid traffic (SIVT) at some of the world’s biggest brands.

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